PURE Pickleball & Padel Partnership: PURE Pickleball & Padel has entered a 10-year exclusive agreement with Wolfgang Puck Catering to provide food and beverage services at its upcoming facility in the Talking Stick Entertainment District near Scottsdale, Arizona. The partnership will cover all dining spaces, concessions, lounges, and event catering within the venue.
Partnership Details
Wolfgang Puck Catering will operate the first-floor restaurant and bar, a grab-and-go marketplace, concessions at the pro arena, and food service in the rooftop patio, VIP lounge, and second-floor event spaces. The deal also includes a teaching kitchen for interactive experiences with chefs.
PURE and Wolfgang Puck Catering will co-market events that combine sports and culinary experiences. These will include cooking demonstrations, custom menus, and educational activities led by professional chefs alongside major pickleball and padel tournaments.
Facility Overview
PURE Pickleball & Padel is part of the Riverwalk Development Project, a 100-acre site near Scottsdale. The project spans over 11 acres and is designed to be the largest indoor pickleball and padel facility in the world.
The 196,726-square-foot complex will feature 40 indoor pickleball courts, eight indoor padel courts, a 1,200-seat pro arena, and a fitness and recovery center by HonorHealth. Additional amenities will include locker rooms, a spa, a pro shop, meeting spaces, and childcare.
Statements from Leaders
Pamela Brunson, President of Wolfgang Puck Catering, said, “Racquet sports have long been popular, but it’s been exciting to see the rise of pickleball and padel and the positive impact they’re having both in the U.S. and around the world. This new partnership brings the best of two leading brands together and will deliver a world-class experience to guests.”
Chris Loeffler, CEO of Caliber, said, “We are excited to partner with Wolfgang Puck Catering, a renowned brand in the food service industry that fits our vision for PURE Pickleball & Padel as a premier destination for the sport’s enthusiasts and first-class social and culinary experiences.”
Kevin J. Berk, Co-Founder and CEO of PURE, added, “PURE engaged Wolfgang Puck Catering in a strategic opportunity to develop a show-site for culinary excellence at what will be the most iconic pickleball and padel facility in the world.”
Investment Structure
To support the project, Caliber created the Pickleball at Riverwalk Fund, a single-asset investment offering. This fund allows accredited investors and qualified opportunity zone funds to participate in the facility’s real estate and business operations. The offering is aimed at pickleball and padel fans interested in investing in two of the fastest-growing sports worldwide.
Significance of the Partnership
The deal links a world-class sports facility with a top culinary brand, aiming to create a unique blend of competition, dining, and entertainment. The partnership is expected to attract athletes, fans, and corporate groups while raising the profile of pickleball and padel as global sports.
News in Brief: PURE Pickleball & Padel Partnership
PURE Pickleball & Padel signed a 10-year exclusive deal with Wolfgang Puck Catering for food and beverage services at its new Scottsdale facility. The 196,726-square-foot complex will feature 40 pickleball courts, eight padel courts, and a 1,200-seat arena. The partnership will combine world-class sports and culinary experiences.