California Smash Pickleball Social Club: Entrepreneur Brett Drogmund is changing the way people see pickleball and sports clubs with his new project, California Smash Pickleball & Social Club. Opening in July in El Segundo, the facility will feature nine indoor courts and a full social experience designed for players of all ages and skill levels.
Building California Smash
Brett Drogmund created California Smash during the pandemic in 2020. His idea was to design a space where people could connect, compete, and enjoy themselves in a welcoming and modern setting. With a background in sports marketing, entertainment, and real estate development, he turned his vision into the West Coast’s largest indoor pickleball venue.
Redefining the Sports Club Model
Unlike traditional sports clubs that often focus only on athletic training, California Smash blends competition with lifestyle. The club will feature lounge areas, food and drink service, live entertainment, and spaces for private or corporate events. This approach makes it a destination for both serious athletes and casual visitors.
Setting New Industry Standards
Drogmund’s model is attracting attention as court shortages continue in the South Bay area of Los Angeles. His approach combines sport and social experiences, creating more engagement and loyalty among members while also opening new business opportunities.
Growing the Community
California Smash is also active online, sharing updates on construction, including large hand-painted murals decorating the building. Brett Drogmund is working with local influencers and brands to build excitement and encourage players to share their own experiences.
Promoting Inclusivity
One of Brett Drogmund’s core beliefs is that pickleball should be for everyone. He emphasizes that the sport welcomes all ages and skill levels. California Smash will offer beginner lessons, advanced tournaments, and community events such as themed nights, charity games, and live music to bring people together.
Looking Ahead
With pickleball’s popularity continuing to grow, Brett Drogmund is already planning the future of California Smash. Potential expansions include new locations, branded merchandise, and tech-driven features such as recording games for training or social media sharing. His vision goes beyond running a club — he aims to influence how social sports evolve.
A New Era of Social Sports
Brett Drogmund’s work with California Smash shows how sports clubs can become more than just training facilities. By focusing on inclusivity, community, and entertainment, he has created a new model for sports and recreation. His leadership is setting trends that may inspire other communities to follow.
News in Brief: California Smash Pickleball Social Club
Brett Drogmund is launching California Smash Pickleball & Social Club in El Segundo this July. The nine-court indoor facility blends competition with social events, food, and entertainment. His inclusive approach makes the club a destination for all skill levels while setting new trends for the future of sports and community spaces.
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