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TRU 32 Pickleball Lauched: Dow and Wilson Sporting Goods Unveil New Ball

TRU 32 Pickleball Lauched: In a strategic partnership aimed at redefining pickleball performance, Dow and Wilson Sporting Goods have launched the TRU 32 pickleball, a groundbreaking addition to the sport’s equipment landscape. As pickleball surges in popularity—boasting a staggering 158.6% increase in participation since 2021, largely fueled by the COVID-19 pandemic‘s emphasis on safe, social exercise—the need for advanced equipment has become paramount.

From Tennis to Pickleball: A Collaborative Evolution

Wilson Sporting Goods, a key player in the sports equipment industry, began its pickleball innovation journey in 2018. At that time, the company was already collaborating with Dow, leveraging its materials science expertise to develop the Triniti tennis ball. This collaboration successfully produced a tennis ball with Dow plastomer technologies, enhancing performance while reducing environmental impact. The partnership’s success laid the groundwork for their next venture: optimizing pickleball performance.

Innovative Design and Performance Upgrades

Building on their tennis ball success, Wilson turned its attention to pickleball. The initial result was the TRU 32, a robust, injection-molded pickleball featuring a unique 32-hole pattern. This design promised improved flight stability compared to traditional 40-hole models. The collaboration between Wilson and Dow aimed to take this design to the next level, focusing on consistency, durability, and speed.

Engineering the TRU 32 Pro: A Game-Changer for Competitive Play

The teams embarked on an extensive development process, experimenting with various Dow materials to refine the TRU 32’s performance. The result is the TRU 32 Pro, a pickleball that builds on its predecessor’s strengths while introducing enhanced speed and liveliness. The ball’s patented hole pattern ensures consistent flight and bounce, making it a top choice for competitive players. Manufactured in the USA with imported components, the TRU 32 Pro is USA Pickleball approved for outdoor play, elevating the sport’s standards.

Expanding Horizons with Indoor Play

Furthering their commitment to advancing pickleball, Dow and Wilson have also introduced the TRU 32 Indoor ball. This new variant addresses the needs of indoor players, maintaining the high-performance standards set by the TRU 32 Pro. Together, these innovations represent a significant leap in pickleball equipment, setting new benchmarks for the sport and affirming the successful collaboration between Dow and Wilson Sporting Goods.

TRU 32 Pickleball Lauched 1
Image Source: golfgalaxy.com

News In Brief: TRU 32 Pickleball Lauched

Dow and Wilson Sporting Goods have unveiled the TRU 32 pickleball, a cutting-edge addition to the sport’s equipment lineup. This latest innovation builds on their successful collaboration on the Triniti tennis ball, leveraging Dow’s materials science to enhance the TRU 32’s performance. Featuring a unique 32-hole pattern for improved flight stability and a durable, lively design, the TRU 32 Pro is ideal for competitive play and approved for outdoor use by USA Pickleball. An indoor version, the TRU 32 Indoor, has also been introduced. The collaboration underscores the commitment to advancing pickleball equipment for all levels of play.

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