CityPickle Personalized Pickleball Gear: Mark & Graham, a brand under Williams-Sonoma, Inc. (NYSE: WSM), has partnered with CityPickle, a fast-growing pickleball company, to bring personalized pickleball products to players nationwide. This is the first time Mark & Graham’s popular customized items will be offered directly through a national pickleball platform.
Partnership Details
The collaboration will bring Mark & Graham’s products, including monogrammed court bags, accessories, and even pickleball-themed pet apparel, to select CityPickle pro shops and the CityPickle website. The aim is to blend style with function for players on and off the court.
Kate Lesher, Senior Vice President of Mark & Graham, said,
“Mark & Graham was founded on the idea that thoughtful design and personalization can elevate everyday experiences. Partnering with CityPickle allows us to bring our signature monogramming and personalized products courtside as we celebrate the growing popularity of pickleball across the country.”
Events and Engagement
Beyond retail, the partnership will feature co-branded events at CityPickle venues, including a major event at its Times Square location in New York City. During these events, players booking court time will be able to personalize Mark & Graham gear using on-site mobile customization services.
Mary Cannon, Co-Chief Executive Officer of CityPickle, said,
“We’re excited to bring our customers an opportunity to not only play the game they love but do it with style.” Co-Chief Executive Officer Erica Desai added, “With Mark & Graham, we’re elevating the on and off-court experience, from the gear you carry to the community-focused events that bring players together.”
Broader Impact
The collaboration connects a lifestyle brand with a sports company, highlighting how pickleball’s popularity continues to influence fashion, retail, and recreation. With both customized products and special events, the partnership is expected to enhance the player experience and strengthen pickleball’s role as a community-driven sport.
News in Brief: CityPickle Personalized Pickleball Gear
Mark & Graham has partnered with CityPickle to bring personalized pickleball products to players across the country. Items will be sold in select pro shops and online, with co-branded events planned, including one in Times Square. Leaders say the collaboration blends style, community, and the sport’s fast-growing popularity.
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