The Picklr Pickleball Franchise Expansion: The Picklr, a fast-growing indoor pickleball franchise in North America, has opened its 50th club in Littleton, Colorado. This milestone highlights the company’s rapid expansion and its role in boosting access to America’s fastest-growing sport.
A Major Milestone
Opening 50 clubs puts The Picklr among a select group of franchise brands. Industry data shows fewer than half of all franchises ever reach this stage. The new club in Littleton reflects the company’s ability to grow quickly while providing a scalable model for long-term success.
“The opening of our 50th club is more than just a ribbon-cutting event, it’s proof of concept at scale. Most franchise systems never reach this stage. Reaching 50 locations this quickly underscores both the strength of our business model and the passion fuelling the pickleball movement nationwide,” said Jorge Barragan, CEO and Co-Founder of The Picklr. “Our growth is driven by two core factors: strong unit economics, and passionate franchise partners. This isn’t just a lifestyle brand, it’s a scalable business model built for long-term success. Our Littleton location is the latest proof point, but it’s only the beginning for The Picklr.”
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Strong Business Growth
The Picklr’s growth outpaces most franchise systems. Only 11% of franchise brands operate between 25 and 50 clubs, while fewer than 20% ever exceed 100. With its current pace, The Picklr is positioned to expand far beyond those numbers.
The Picklr Littleton features 12 large indoor courts with outdoor-style surfacing, a full pro shop, space for warm-ups, and two private event areas. The club will serve as a new center for competition and social play in Colorado.
“Opening the 50th Picklr is a dream realised for me as an entrepreneur, and a huge milestone for the brand. I’ve been very intentional about building my team at The Picklr Littleton, and I couldn’t be more proud of what we’ve created together,” said Jennifer Winder, Owner of The Picklr Littleton. “Partnering with The Picklr has been the best decision I could have made. When considering the other options available, The Picklr was an absolute no-brainer. I’m proud not only to be part of this amazing brand, but also to carry the honour of opening the 50th location, and celebrating this milestone together.”
Looking Ahead
The Picklr plans to add more than 20 clubs this year and aims to open 300 more in the future. The company is also expanding beyond the United States, with plans already announced for Australia, New Zealand, and Japan.
CEO Jorge Barragan views Japan as a key market for growth in Asia, where interest in pickleball is just beginning to rise.
Why It Matters
The milestone shows how fast pickleball is spreading across communities. With 50 locations already and hundreds more planned, The Picklr is shaping the sport’s future. Its growth may encourage more global expansion and bring pickleball to new players around the world.
News in Brief: The Picklr Pickleball Franchise Expansion
The Picklr opened its 50th club in Littleton, Colorado, making it the fastest-growing pickleball franchise in North America. With plans for 20 more clubs this year and global expansion, The Picklr continues to fuel pickleball’s rise.
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