Nola Pickle Fest Takes Over New Orleans: Pickleball is rapidly becoming a major player in the sports scene, with 36 million participants in the U.S. by 2023. A hybrid of tennis and ping pong, pickleball’s appeal lies in its simplicity and low startup costs. The sport is especially popular among those aged 50 and older, making it a favorite among retirees. Former Saints quarterback Drew Brees is a notable advocate, blending his NFL legacy with a deep passion for pickleball.
Drew Brees and Nola Pickle Fest
Drew Brees has taken his enthusiasm for pickleball to new heights with the Nola Pickle Fest, launched in 2023. Held at the Ernest N. Morial Convention Center, this four-day festival is a celebration of pickleball, complete with food, music, vendors, and, of course, pickleball action. The event supports the Brees Foundation, which has raised over $50 million for cancer research and community support since its inception in 2003. Managed by the Greater New Orleans Sports Foundation, the festival aims to positively impact the local community.
Food and Beverage Extravaganza
As expected from a New Orleans festival, Nola Pickle Fest features an impressive array of food options. The event hosts three food trucks: Lucy’s Retired Surfer Bar offers beach-themed treats like fish tacos and shrimp po’ boys, Lillie’s Cajun Kitchen serves up po’ boys and gumbo with a signature Cajun Philly Po’ Boy, and Everbowl provides acai bowls and smoothies. Additionally, Drew Brees-owned Small Sliders offers samples of their small slider burgers. Bars scattered throughout the exhibit hall, including the Smirnoff Lounge, serve cold drinks and beer.
Event Atmosphere and Activities
The festival takes place across the expansive exhibit halls E & F of the Morial Convention Center, featuring over 30 pickleball courts. The atmosphere is relaxed, with activities ranging from beginner classes to pro matches. Attendees can enjoy open courts, various skill-level tournaments, and a wide array of pickleball-related vendors. Highlights include a Saints-themed pickleball court and the Drew Brees Celebrity Match. The Smirnoff Club bar area, live music stage with a Saints theme, and a silent auction of sports memorabilia further enhance the event’s appeal.
Exploring the Neighborhood
Situated on the Mississippi River in New Orleans’ Warehouse District, the Morial Convention Center is a short walk from the French Quarter. The area offers a rich mix of attractions, including Jackson Square, Frenchmen Street, and the Garden District. Nearby, visitors can explore the Aquarium of the Americas, the World War II Museum, and Caesar’s Casino. The RiverWalk Marketplace and Mardi Gras World, showcasing float construction, are also close by. The Warehouse District offers a vibrant blend of culture and entertainment.
Attendance and Access
Nola Pickle Fest attracts about 1,000 visitors daily, with the largest crowds on Saturday for the celebrity match. Held in August, the event takes advantage of the summer lull, offering a lively diversion. Access can be challenging due to the narrow streets, but parking is available at Lot F for $23. The festival is free to attend on most days, with a $10 admission fee on Saturdays, supporting the Brees Foundation.
Return on Investment
The Nola Pickle Fest provides excellent value, with most days free and a $10 fee on Saturdays benefiting the Brees Foundation. The event combines pickleball with local culture and celebrity appearances, offering a unique experience. The festival’s central location in New Orleans enhances its attractiveness, promising a memorable event for attendees, whether they’re pickleball enthusiasts or newcomers.
News in Brief: Nola Pickle Fest Takes Over New Orleans
The Nola Pickle Fest, hosted by Drew Brees at the Ernest N. Morial Convention Center, combines pickleball with local culture and cuisine. This four-day event, held annually, features over 30 pickleball courts, food trucks, and live music. It supports the Brees Foundation, which has raised over $50 million for cancer research. Attracting around 4,000 attendees, the festival highlights include the Drew Brees Celebrity Match. Admission is free on most days, with a $10 fee on Saturdays, all benefiting the foundation. The festival offers a vibrant mix of sports and local flavor in the heart of New Orleans.
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