PickleRage Takes Backstep in Moorestown: PickleRage, a growing chain of indoor pickleball clubs, has abruptly canceled its plans to establish a new facility in the East Gate Square shopping center, situated along the Moorestown-Mount Laurel border. This decision was confirmed through reports from A View From Evesham and the Courier-Post.
The facility, which was slated to span 32,950 square feet, was expected to house 10 indoor pickleball courts, providing a year-round venue for enthusiasts of the rapidly growing sport. However, this project has been removed from PickleRage’s website, signaling its official cancellation.
Impact on Local and National Plans
The cancellation of the Moorestown location is a notable setback for PickleRage, which had previously projected a fall 2024 opening for this site. Established only last year, the company has ambitions of expanding its footprint significantly, aiming to open over 500 facilities across the United States within the next five years.
While PickleRage currently operates a few locations nationwide, including one in Maryland, the Moorestown venue was anticipated to be a key addition to their regional strategy.
Changes in Corporate Structure
The disruption at East Gate Square coincides with other changes within the company. PickleRage’s website, which once listed its corporate headquarters as Red Bank, New Jersey, now shows the office located in Miami Beach, Florida. This shift in corporate address and the removal of the Moorestown project from their plans raise questions about the company’s strategic direction and its capacity to meet its ambitious expansion goals.
News in Brief: PickleRage Takes Backstep in Moorestown
PickleRage has canceled plans for an indoor pickleball facility in the East Gate Square shopping center, Moorestown. The 32,950-square-foot venue, which was set to feature 10 indoor courts, was removed from the company’s website.
Originally slated for a fall 2024 opening, the cancellation is part of a broader shift in the company’s strategy. PickleRage, aiming to establish over 500 locations nationwide in the next five years, has also relocated its corporate headquarters from Red Bank to Miami Beach. The nearest existing location to New Jersey is in Maryland
ALSO READ: PickleRage Opens In Michigan: First Indoor Pickleball Complex
