Pickleball in the Sun: In recent years, pickleball has evolved from a niche pastime into a mainstream sport, captivating players of all ages across the United States. With its rapid rise in popularity, initiatives like Pickleball in the Sun are emerging to connect the vibrant pickleball community with the business world. Led by Laura Vossberg Gainor and recently strengthened by Chief Revenue Officer Nancy Reynolds, this organization is ready to harness the momentum of this beloved sport.
A Growing Opportunity for Corporate Engagement
As the fastest-growing sport in America, pickleball attracted an estimated 48.4 million players nationwide as of 2023. The South Atlantic region, including states like Florida, Georgia, and North Carolina, accounts for nearly 21% of all U.S. players.
“It’s a marketer’s dream to connect with pickleball because it spans all ages and skill levels.” – (Laura Vossberg Gainor)
This broad appeal presents a unique opportunity for companies looking to engage employees and clients in innovative ways through corporate team-building events.
The potential for growth in the pickleball market is staggering, projected to expand from $1.5 billion in 2023 to $4.4 billion by 2033. Nancy Reynolds, with her extensive experience in sales leadership, understands the demand for engaging experiences in this industry.
“Pickleball is fairly low cost, and everyone with different types of athleticism can participate and really enjoy it.” – (Nancy Reynolds)
This accessibility makes it a compelling choice for organizations aiming to foster friendship and collaboration among their teams.
Supporting the Next Generation of Players
At its core, Pickleball in the Sun isn’t just about corporate engagement; it’s also about nurturing the next generation of professional players. Laura Vossberg Gainor is passionate about using her connections to help up-and-coming pros travel to tournaments and establish their brands.
“I’ve been fortunate to be a part of this for five years, so I’m passionate about helping pro players trying to make a living.” – (Laura Vossberg Gainor)
This commitment to supporting athletes reflects the organization’s mission to grow the pickleball community holistically.
As pickleball continues to evolve, Laura Vossberg Gainor and Nancy Reynolds face the challenge of scaling their efforts to meet rising interest. With significant investments pouring into the sport and a growing desire for engagement, the team at Pickleball in the Sun must handle resource allocation carefully.
“The only challenge is time,” Reynolds acknowledges. Their goal is to ensure every client receives the high-quality experiences synonymous with the brand, whether it’s a corporate retreat or a pickleball clinic.
News in Brief: Pickleball in the Sun
Pickleball is transforming into a mainstream sport in the U.S., with initiatives like Pickleball in the Sun connecting the community to businesses. Led by Laura Vossberg Gainor and Chief Revenue Officer Nancy Reynolds, the organization aims to engage the growing 48.4 million players, particularly in the South Atlantic region.
With the pickleball market projected to expand from $1.5 billion in 2023 to $4.4 billion by 2033, they focus on corporate team-building events and supporting emerging professional players.
ALSO READ: NAPP Pro Tour Pickleball Tournament Starts in Edmonton
