DraftKings Joins the Pickleball Revolution: As the anticipation builds for the opening of the new Bosse pickleball facility in Natick, the organization has unveiled a significant partnership with DraftKings, a national leader in sports betting. This collaboration promises to elevate the sports lounge experience, blending the excitement of pickleball with interactive betting opportunities.
A New Era in Sports Lounging
The partnership aims to integrate DraftKings into the sports lounge, bringing innovative features to fans and players. Officials emphasize that this will create
“an immersive sports experience with DraftKings branding integrated throughout the space, in addition to DraftKings running promotions throughout the year, engaging fans around key tentpole sports moments.” – (sports lounge officials)
This commitment to engagement will surely resonate with the community, making the lounge a hub for sports fans.
The lounge is set to be an impressive destination, boasting a massive 12-foot by 9-foot video wall, along with golf simulators and electronic dart bays. With numerous game updates displayed throughout, visitors will have a front-row seat to all the action.
Complementing the entertainment offerings, the facility will include a full-service sports bar and dining experience, ensuring that guests can savor delicious food and drinks while enjoying their favorite sports.
Target Opening Date on the Horizon
Bosse officials have set their sights on November 19 as the target opening date. However, they caution that this date may shift depending on the progress of the permitting and inspection process.
The decision to lease the space at 310 Speen St. — the former site of Neiman Marcus — came about a year ago, marking an ambitious step forward in the development of what is being touted as Massachusetts’ first dedicated pickleball club.
D.J. Bosse, the founder of Bosse Sports, is no stranger to the sports scene in Massachusetts. He is recognized for his previous ventures, having designed and built the Bosse Sports and Health Club in Sudbury. Additionally, he operates a facility in Boston that features seven pickleball courts, a skills arena, a turf field, and a basketball court, showing his commitment to promoting active lifestyles.
A State-of-the-Art Facility
The buildout of the Natick facility is expected to be nothing short of remarkable. According to Bulfinch, the new center will house 21 pickleball courts along with a dedicated pickleball training center.
The pickleball facility will also include a lounge and event space, a full-service restaurant, and two bars, in addition to comprehensive locker rooms. Physical therapy and personal training services will be available, rounding out a state-of-the-art sports experience for all visitors.
News in Brief: DraftKings Joins the Pickleball Revolution
The soon-to-open Bosse pickleball facility in Natick has partnered with DraftKings to enhance its sports lounge, integrating interactive betting and a comprehensive sports experience.
Set to open on November 19, the facility will feature 21 pickleball courts, a lounge, event space, a full-service restaurant, and physical therapy services. This marks a significant step forward for dedicated pickleball in Massachusetts.
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