Tennacity’s Pickleball Management: The West Hollywood City Council is set to meet on Monday to review a new agreement with Tennacity, LLC., regarding the management of the city’s tennis and pickleball programs. The proposed three-year contract, with two one-year extension options, would allow Tennacity to continue overseeing lessons, tournaments, court reservations, and other operations at the city’s tennis and pickleball facilities located at Plummer Park and West Hollywood Park.
Background and Existing Partnership
Tennacity has managed the city’s pickleball and tennis operations since 2021, providing a range of services, including private and group lessons, special events, and free and paid court reservations.
Tennacity also operates a pro shop at Plummer Park, offering equipment, supplies, and refreshments for players. The company contributes to the city’s budget by paying a portion of its earnings, with a guaranteed minimum of $40,000 annually, as agreed in previous contracts.
The growing popularity of pickleball prompted the city to expand its facilities. Plummer Park now boasts five dedicated pickleball courts, two mixed-use courts for tennis and pickleball, five standalone tennis courts, and one mixed-use paddle court.
West Hollywood Park, situated atop the parking structure next to the Aquatic and Recreation Center, includes six pickleball courts and three mixed-use tennis courts. Courts are available for free and paid reservations, depending on the schedule.
Competitive Bidding and Community Feedback
To ensure the best service for its pickleball and tennis operations, West Hollywood initiated a competitive bidding process in January 2024. The city reached out to 32 potential vendors and received nine formal proposals.
A selection panel evaluated the applicants based on factors such as experience, financial stability, and programming plans. Tennacity was ranked highest and recommended for the new contract.
As part of the decision-making process, the city and Tennacity sought input from residents and players through focus groups, online surveys, and public meetings. Over 30 individuals applied for the focus groups, with 17 attending three separate sessions.
Participants praised the sense of community, the diversity of programs, and the engagement of coaches. However, some areas for improvement were highlighted, including the need for court upgrades, an increase in available courts, and enhancements to the PlayByPoint reservation app.
Additionally, an online feedback form garnered 65 responses, the majority of which expressed satisfaction with Tennacity’s programs, though some concerns about court availability and facility conditions were raised. Public meetings also provided an opportunity for residents to voice their opinions, with many attendees expressing support for Tennacity’s operations.
Expanding Programming and Inclusivity
Since July 2024, Tennacity has introduced several new programs, including free clinics for wheelchair users and players with disabilities, LGBTQ-focused tennis events, and holiday-themed pickleball tournaments. The company has also expanded its leagues and added new classes to accommodate the growing demand.
Tennacity’s pro shop at Plummer Park has expanded its selection of rackets, balls, and other equipment, along with additional refreshments. The company has also partnered with local organizations to host charity events, creating more opportunities for players of all skill levels to participate in social and competitive activities.
Financial Impact and Sustainability Goals
Financially, the renewed contract would continue to provide a steady revenue stream for the city. Tennacity would either pay $10,000 per quarter or 8% of its gross proceeds, whichever is greater, with the funds supporting the maintenance and improvement of the city’s parks and recreational facilities.
Sustainability and inclusivity remain core priorities for the city’s recreation programs. Tennacity would be required to follow recycling guidelines and maintain proper health permits for food and beverage sales at the pro shop. Additionally, the company has committed to creating programming that is accessible to people of all abilities and backgrounds.
Future Plans and Goals
Looking ahead, the city and Tennacity have outlined several goals, including upgrades to the courts, such as resurfacing, improved lighting, and the addition of more courts to meet growing demand.
Plans also include more social events, formalized feedback systems for players, and expanded adaptive programming for people with disabilities. These improvements aim to address areas of concern and ensure the city’s pickleball and tennis programs continue to meet the needs of the community.
Tennacity’s Performance and Council Decision
According to city staff, Tennacity’s performance during its current contract has met expectations. The company has worked closely with the city to adapt based on feedback and continually improve its services. The City Council will decide whether to proceed with the contract at its upcoming meeting, with the new agreement set to take effect on January 1, 2025.
News in Brief: Tennacity’s Pickleball Management
West Hollywood is reviewing a new three-year contract with Tennacity, LLC. to continue managing tennis and pickleball operations at Plummer Park and West Hollywood Park. The city has been working with Tennacity since 2021, overseeing programs, court reservations, and events. The new contract, which includes financial guarantees and community input, is set to take effect on January 1, 2025, pending City Council approval.
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