APP Partners with Charles Smith Wines: The Association of Pickleball Players (APP) has announced a multi-year partnership with Charles Smith Wines. This partnership designates Charles Smith Wines as the official wine sponsor for the APP Tour and its global headquarters, The Fort, in Fort Lauderdale, Florida. This marks Charles Smith Wines’ first sports sponsorship.
A New Partnership for Pickleball and Wine
This partnership is a significant step for Charles Smith Wines as they enter the world of sports sponsorship, particularly in the fast-growing sport of pickleball. “We are honored that Charles Smith Wines chose the APP as they venture into the world of pickleball for the first time,” said Ryan McSpadden, Chief Revenue Officer of the APP.
“Their commitment to quality and sharing passions make them a perfect fit for growing the sport together and elevating the pickleball experience for players and fans alike.” – (McSpadden)
Charles Smith Wines Adds Energy to the APP Tour
Brandon Ackley, CEO of Ackley Brands, which represents Charles Smith Wines, expressed excitement about the collaboration:
“We’re thrilled to partner with the Association of Pickleball Players and bring together two passions that inspire connection and community—wine and sport. As a Washington State brand known for bold winemaking, we see a natural fit with the energy and excitement of the APP Tour. This partnership is about more than just great wine and great games—it’s about celebrating the spirit of adventure and passion that both our wine and pickleball enthusiasts share. We look forward to an unforgettable season ahead!” – (Brandon Ackley)
Visibility and Special Experiences for Fans
The 2025 APP Tour will feature 12 nationally televised events, offering over 55 hours of broadcast coverage. This gives Charles Smith Wines the opportunity to showcase its products to a national audience. In addition, the winery will provide its award-winning wine at VIP and premium seating areas at APP events across the country.
Supporting Women’s Pickleball with the APP
Charles Smith Wines will also partner with the 2025 APP Women’s Open presented by The James at Ohio State. This event, exclusively for women’s pickleball players, will provide a platform for female athletes at all levels. The event will also feature social programming and entertainment, aimed at promoting and celebrating the growth of pickleball for women.
The Fort: A Global Pickleball Hub
The APP’s headquarters, known as The Fort, is a world-class pickleball facility in Fort Lauderdale, Florida. It features 43 courts and the world’s first pickleball stadium. The Fort supports the APP’s mission to develop pickleball talent and grow the sport at all levels. The APP Fort Lauderdale Open, the first major tournament of the 2025 season, was held at The Fort from April 2-6.
News in Brief: APP Partners with Charles Smith Wines
The APP has announced a multi-year partnership with Charles Smith Wines, becoming the official wine sponsor of the APP Tour. The deal includes visibility at televised events and premium experiences for fans. Charles Smith Wines will also support the 2025 APP Women’s Open, celebrating women’s pickleball.
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