APP MUEV Partnership: The Association of Pickleball Players (APP) has announced a new partnership with MUEV, a lifestyle pickleball clothing brand. Starting May 2025, MUEV becomes the official apparel partner for the APP Tour. This agreement will last through December 2026 and include all national tour events.
APP staff at tournaments across the country will wear MUEV clothing during this period. MUEV is known for its comfortable, high-performance materials and modern designs. The goal is to give the APP Tour a strong, professional look that matches the energy of the sport.
A Shared Focus on Style and Performance
MUEV was created in 2024 by Chris Rork, a former executive at Ralph Lauren and Carter’s. The company aims to make clothing that fits the needs of all pickleball players—both competitive athletes and casual players.
“We’re excited to welcome MUEV to the APP family,” said Ryan McSpadden, Chief Revenue Officer of the APP. “As a brand rooted in pickleball, MUEV delivers a rare combination of technical performance and style that makes it a natural fit for our organization. Their commitment to quality, comfort, and design—both on and off the court—mirrors what we strive to offer across our tour.”
A Proud Milestone for a New Brand
Chris Rork believes this deal reflects MUEV’s values and goals. “We’re thrilled to partner with the APP, an organization that’s been instrumental in growing the sport of pickleball across the country,” said Chris Rork, Founder of MUEV. “MUEV makes products with uncompromising performance, which we believe aligns perfectly with the professionalism and energy the APP brings to every tournament. Outfitting their team is a proud milestone in our journey.”
Looking Ahead to a Strong Partnership
The partnership will run until the end of 2026 and cover every APP Tour stop in the U.S. It marks a key moment for both the growing sport and a rising apparel brand. Together, the APP and MUEV hope to promote pickleball in a bold and stylish way while supporting players and fans alike.
News in Brief: APP MUEV Partnership
The Association of Pickleball Players has partnered with MUEV, a lifestyle pickleball apparel brand, to dress all APP Tour staff from May 2025 to December 2026. The deal highlights both brands’ focus on style, comfort, and performance and aims to boost the sport’s image at events nationwide.