APP Longevity League Launch: The Association of Pickleball Players (APP) and Ora, its official nutrition partner, have launched a new co-branded plant-based protein powder called Longevity League. Now available across the United States through Ora’s website, this organic formula is made to help active adults recover faster, support their joints, and stay strong.
APP Chief Revenue Officer Ryan McSpadden said, “We’re beyond thrilled to launch our first-ever co-branded product with Ora, who have been terrific partners for the APP over the past few years. Longevity League keeps pickleball players top-of-mind, and healthy recoveries mean more time on the courts to play the sport we love.”
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A First for the APP Tour
This is the first time the Association of Pickleball Players has partnered on a product like this. The protein powder is aimed at athletes, especially those who play pickleball, one of the fastest-growing sports in the country.
Ora and the APP want to help players feel better after games. The Longevity League formula was made with this goal in mind.
Designed with Recovery in Mind
Ora Chief Executive Officer Will Smelko shared, “As a (very amateur) pickleball player myself, I understand the importance of recovery after an intense game. Longevity League is a new kind of protein – designed to fuel recovery, joint comfort, and real strength for the long haul. With clinically studied ProHydrolase® for better protein absorption and tart cherry to ease soreness and support joint health, it’s a smarter, cleaner protein for anyone who wants to stay strong and active – on and off the court. We’re proud to partner with the Association of Pickleball Players to meet this growing need and help more people recover better, feel better, and keep doing what they love.”
What’s Inside the Powder
Each scoop of Longevity League contains 24 grams of clean, plant-based protein. It comes in a smooth vanilla flavor that mixes easily. The formula includes organic tart cherry powder. This ingredient is rich in polyphenols, which can reduce soreness and help muscles recover faster.
It also has a special enzyme called ProHydrolase®, which helps the body absorb protein more effectively. This can support lean muscle and strength over time.
Looking Ahead
With pickleball becoming more popular, the need for smart recovery tools is rising. Longevity League aims to support players’ health, so they can keep enjoying the game they love.
This partnership between Ora and the APP shows how health and sports brands are working together to meet the needs of athletes of all levels.
News in Brief: APP Longevity League Launch
Ora and the Association of Pickleball Players have launched Longevity League, a plant-based protein powder designed for recovery and joint health. It includes tart cherry and ProHydrolase® for better absorption. The powder is now available nationwide on Ora’s website.
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