Major League Pickleball’s Path to Profitability: Major League Pickleball (MLP) aims for profitability at the league level by the fourth quarter of 2025. With plans to expand, MLP is opening franchise opportunities for up to two new teams. The league is attracting significant interest from investors as professional pickleball becomes more affordable.
Launched in 2021, MLP has made strides toward financial stability. Currently, two of the league’s 22 teams are profitable, and one has reached breakeven. MLP expects all teams to achieve profitability by 2027.
Franchise Opportunities Available
For the first time in two years, MLP is offering the chance for investors to purchase expansion franchises. The entry point for new teams is estimated at around $15 million, making it an attractive opportunity as sports valuations soar. Recently, the Arizona Drive announced a deal valued at over $10 million for a controlling stake in the team.
If new teams are added, owners will determine their locations. Franchise interest is strong, with nearly two dozen parties showing interest in the past two weeks.
A successful expansion would increase the number of teams from 22 to 24 and provide equity in the United Pickleball Association, the parent company of MLP, and the DUPR, pickleball’s rating system.
The League’s Growth and Challenges
United Pickleball, formed after a merger of MLP and the Professional Pickleball Association, boasts 36 events across three continents. The league has grown its attendance, sponsorships, and player salaries since the merger.
However, cash flow remains a challenge. A memo revealed that MLP requested a $10 million bridge loan to manage short-term cash needs due to front-loaded player contracts.
The average pay for players on the PPA Tour and MLP was reported at $260,000 in 2024. MLP has also attracted notable investors, including Patrick Mahomes, LeBron James, and Kevin Durant.
According to the Sports and Fitness Industry Association, pickleball participation has increased by over 223% in the last three years, making it one of the fastest-growing sports in the U.S.
Major League Pickleball’s pursuit of profitability and franchise expansion reflects the sport’s rising popularity and potential for investors. As MLP navigates its growth trajectory, the league’s future looks promising for players and fans.
News in Brief: Major League Pickleball’s Path to Profitability
Major League Pickleball is targeting profitability by Q4 2025 and opening franchise opportunities for two new teams. With strong investor interest, MLP aims to grow from 22 to 24 teams and capitalize on the sport’s rapid expansion, despite facing cash flow challenges.
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