StretchLab Sponsors Major League Pickleball: StretchLab, the largest assisted stretching brand in the United States, has announced its official sponsorship of Major League Pickleball (MLP). The partnership, which runs through the 2025 season, designates StretchLab as the Exclusive Preferred Stretch Partner of MLP. This collaboration strengthens StretchLab’s presence within the fast-growing pickleball community and highlights its focus on improving athletic performance, mobility, and recovery.
Expanding Reach in a Growing Sport
Pickleball has seen rapid growth in the U.S., attracting fitness-conscious individuals who prioritize health and wellness. According to the Sports & Fitness Industry Association (SFIA), the sport continues to expand, drawing recreational and competitive players.
Major League Pickleball features more than 100 elite pickleball athletes across 22 teams, along with high-profile team owners and exciting live events. StretchLab recognizes the sport’s increasing popularity and its alignment with the company’s mission.
“With pickleball’s explosive growth and staying power, we recognize the increasing demand for solutions that help players perform at their best and stay in the game. Our partnership with MLP connects us directly with this passionate community and reinforces our commitment to support active people at all levels and abilities.” – (Verdine Baker, President of StretchLab)
On-Site Support for Players and Fans
As part of the sponsorship, StretchLab will have a presence at select Major League Pickleball tournaments. Attendees will have the opportunity to experience assisted stretching sessions, designed to enhance flexibility and aid in recovery.
The company will also collaborate with Major League Pickleball partners to create exclusive promotions and co-branded experiences for fans and players.
By engaging with the pickleball community, StretchLab aims to introduce more athletes to the benefits of assisted stretching. The brand’s top-tier recovery and mobility solutions will help players maintain peak performance on and off the court.
Future Impact and Expectations
The partnership highlights the increasing connection between fitness brands and pickleball’s growth. As more players seek ways to improve their flexibility and prevent injuries, StretchLab’s services will play a key role in supporting their performance.
With this collaboration in place, StretchLab looks forward to further engaging with the pickleball community, offering recovery solutions that benefit amateur and professional players.
News in Brief: StretchLab Sponsors Major League Pickleball
StretchLab has announced its sponsorship of Major League Pickleball (MLP) through 2025. As the Exclusive Preferred Stretch Partner, StretchLab will provide on-site stretching sessions at select tournaments.
The partnership supports the growing pickleball community by promoting mobility, recovery, and injury prevention for players of all skill levels.
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