DoorDash Serves Up Major League Pickleball’s New Era: On Thursday, Major League Pickleball (MLP) announced a multi-year title sponsorship with DoorDash, rebranding the league as MLP presented by DoorDash. The news was shared through a viral video featuring Dude Perfect, Anna Bright of the St. Louis Shock, and Tyson McGuffin of the Phoenix Flames.
DoorDash Partnership Rebrands MLP
The new sponsorship means that DoorDash becomes the official naming rights partner of the league. This includes rebranding the co-ed team competition, placing the DoorDash logo on all team uniforms, and behind the baselines at MLP events.
“We are delighted to welcome DoorDash as Major League Pickleball’s official naming rights partner,” said UPA Chief Revenue Officer George Killebrew.
“DoorDash has established themselves as a preeminent brand in the sports marketing industry and we look forward to working with them to convert the tens of millions pickleball players and MLP fans into avid DoorDash customers. Pickleball and DoorDash will become synonymous through this collaborative partnership.” – (George Killebrew)
DoorDash also shared its excitement. “We’re beyond excited to be part of the incredible momentum around pickleball as the official title sponsor of MLP,” said Renaldo Chapman, Vice President, Brand & Creative at DoorDash.
“MLP presented by DoorDash is all about bringing fans even closer to the game, and throughout our partnership, we’ll deliver exclusive experiences, unique perks, and unforgettable moments that celebrate the sport’s rapid rise and strong sense of community.” – (Renaldo Chapman)
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Fan Perks and Event Features
To celebrate, DoorDash is offering special deals. DashPass users can get a free jar of pickles on a grocery order of $12 or more using the code PICKLE through April 15. They will also have access to VIP seat upgrades and gift cards at MLP events.
Every event will include a “DoorDash Drop-Off Zone.” This area will allow fans to pick up food ordered through the app for easy on-site delivery.
DoorDash to Sponsor 2025 MLP Finals in NYC
DoorDash will also sponsor the 2025 MLP Finals in New York City. The event will crown the league’s Premier and Challenger Level champions. It will be held in Central Park, building on the success of the 2024 NYC event, which broke records in ticket revenue and attendance.
The 2025 season kicks off with 16 Premier Level teams playing in Orlando, Florida, from April 24 to 27.
What This Means for Pickleball Fans
This deal brings together one of the fastest-growing sports and a well-known food delivery brand. Fans can expect more perks, better event access, and fun experiences. It also helps MLP continue to grow and attract new audiences across the country.
News in Brief: DoorDash Serves Up Major League Pickleball’s New Era
Major League Pickleball has partnered with DoorDash in a multi-year deal, rebranding as MLP presented by DoorDash. The partnership includes new fan perks, special event zones, and DoorDash sponsoring the 2025 MLP Finals in NYC. The season begins April 24–27 in Orlando with 16 Premier teams.
ALSO READ: A Weekend of Competition: Major League Pickleball’s April Event in Orlando!