St. Louis Shock’s Uniform Partnership: The St. Louis Shock of Major League Pickleball (MLP) has announced MUEV as its Official Uniform Partner for the 2025 season. MUEV, a premium pickleball apparel brand, will outfit the Shock’s players, staff, and ownership with high-performance uniforms for all MLP competitions.
A Partnership Built on Innovation
The partnership will see MUEV’s cutting-edge, performance-enhancing designs worn by the Shock’s professional players during competitions. According to Andrew Haines, Chief Operating Officer of the St. Louis Shock,
“Our partnership with MUEV represents a perfect alignment of vision and values. The premium quality and innovative design of their apparel doesn’t just look exceptional—it genuinely enhances performance. Their thoughtful approach to both functionality and style perfectly complements our team’s commitment to excellence both on and off the court.” – (Andrew Haines)
MUEV, founded by pickleball enthusiasts, is known for creating apparel tailored to the unique demands of the sport. The brand focuses on comfort and functionality with designs that support quick lateral movements, sharp directional changes, and dynamic reaching. MUEV’s apparel features stretch panels, reinforced stress points, and moisture-wicking fabrics, using premium textiles from Japan and Italy.
“Partnering with the St. Louis Shock represents a perfect alignment of vision. Both our organizations are committed to innovation and excellence in pickleball. Seeing the Shock players competing in our uniforms on the MLP stage will showcase how performance apparel should look and feel in this rapidly growing sport.” – (Chris Rork, Founder and CEO at MUEV)
Collaborative Product Development
A unique aspect of the partnership is the collaborative development of future product lines. Shock players will work directly with MUEV’s design team to provide insights on what competitive pickleball players need from their gear.
“What makes this partnership particularly exciting is the collaborative design process. Our players will work directly with MUEV’s design team to develop custom apparel lines that incorporate professional athlete feedback. This ensures the gear not only performs at the highest level but also addresses the specific needs that only elite players would recognize.” – (Haines)
What’s Included in the Partnership
The partnership will feature several key elements:
Custom-designed competition uniforms for all professional players.
Collaborative product development with player input.
Creation of Shock-specific apparel lines.
Performance training apparel for practice sessions.
MUEV branding on Shock uniforms during all MLP events.
Cross-promotional social media campaigns.
Fans can expect to see the Shock debut their new MUEV uniforms at the MLP Orlando event from April 24-27. The uniforms will also be showcased during the MLP St. Louis event at Chaifetz Arena from July 17-20.
Future Collaborations and Brand Growth
This partnership further expands the Shock’s growing list of premium brand collaborations. In addition to MUEV, the team has recently partnered with DaGuys, Matrix Midwest, and Pickleman’s Gourmet Café. These partnerships contribute to the Shock’s rising presence in the sport of pickleball.
News in Brief: St. Louis Shock’s Uniform Partnership
The St. Louis Shock has named MUEV as its Official Uniform Partner for the 2025 season. MUEV will supply high-performance apparel for the team during MLP competitions. The partnership includes custom-designed uniforms, product development with player input, and collaborative promotional campaigns. Fans will see the new uniforms at upcoming events.
ALSO READ: St. Louis’ Grove District Set for Transformation with 3.8M Dollar Pickleball Haven