Florida Smash Unveils Bold New Look: On May 20, 2025, Major League Pickleball’s Florida Smash team revealed a brand-new logo and merchandise line, just in time for their appearance at the 2025 MLP Austin. The fresh branding marks a major step forward for the Challenger Level team, which had not updated its identity in several years.
The redesign introduces a deep orange sunburst that doubles as a spinning pickleball. It’s paired with a new font for “Florida Smash,” replacing the previous simple design. The updated color scheme, featuring orange, white, and dark green, brings a bold, coastal vibe to the team’s image.
View this post on Instagram
A Step Up from the Past
Florida Smash’s old uniforms and logo didn’t make a big impact. While not disliked, the previous branding was considered average. The standout version was a green uniform with the word “Smash” in white—simple, clean, and logo-free.
Over time, though, it became clear the team’s image was getting stale. That changed this week with the full reveal fans had been waiting for.
View this post on Instagram
New Logo and Merch Drop
Fans had seen sneak peeks leading up to the release, and the final result was a pleasant surprise. “The previous iteration that simply said ‘Smash’ is gone and replaced with a unique sunburst design that doubles as an accelerating pickleball,” the fan shared.
The team also introduced a new font design, which makes the brand name more eye-catching. They plan to show off their updated uniforms during the upcoming 2025 MLP Austin event.
View this post on Instagram
Uniform Confusion in MLP
Uniform variety has been a problem across MLP. Most teams switched colors often, creating confusion for viewers trying to follow matches. The Columbus Sliders, for example, wore blue, white, and red on different days—despite not having red in their branding.
Only the Orlando Squeeze stood out consistently, with their uniforms always showing a lot of orange. Other teams often used the same base colors—black, white, red, and blue—making it hard to tell them apart during games.
View this post on Instagram
What Comes Next
Smash’s rebrand is seen as a positive move. Fans hope more MLP teams follow their lead to make teams easier to recognize. By creating a clear and exciting identity, Florida Smash has improved its image and may help raise the standard across the league.
News in Brief: Florida Smash Unveils Bold New Look
Florida Smash revealed a new logo and merch line on May 20, before 2025 MLP Austin. The new orange sunburst design replaces the older, simple look. Fans praised the change and hope it signals more visual clarity across Major League Pickleball teams, which have struggled with consistent branding.
ALSO READ: Florida Smash Tops Miami Pickleball Club in Sunday Clash at MLP Miami