Carvana PPA Tour’s Partnership Expansion: Carvana, the leading e-commerce platform for buying and selling used cars, and the Professional Pickleball Association (PPA Tour) have announced the renewal of their multi-year title sponsorship agreement. The extension of this partnership continues the success that began in 2022, helping to boost pickleball as one of America’s fastest-growing sports.
The partnership will now feature more events under the Carvana PPA Tour name. It will also provide fans with better experiences, expand tournament coverage, and increase prize money for players. The collaboration aims to take pickleball to the next level by supporting its growth in the U.S.
Successful Partnership So Far
Since the partnership began, the Carvana PPA Tour has seen tremendous growth. More than 320,000 spectators attended events in 2024, and millions of people watched through digital and traditional media.
With Carvana’s support, player rewards have increased dramatically. The PPA Tour now offers over $30 million in prize money and payouts to more than 130 professional athletes.
The partnership also created a new way to watch pickleball. A groundbreaking deal with Tennis Channel led to the launch of PickleballTV, a 24-hour pickleball network. This new channel has introduced the sport to a much wider audience across the country.
Engaging Fans in New Ways
Carvana’s commitment to fan engagement has also brought fresh excitement to the sport. Initiatives like “Carvana’s Road to the Finals” sweepstakes have added special moments to events, such as gifting cars to top players and even fans.
Connor Pardoe, Founder and CEO of the PPA Tour, praised the partnership. He said, “Carvana is the largest and most impactful sponsor of professional pickleball, and its investment in fan engagement and commitment to growing the sport aligns perfectly with our vision.”
What’s Next for the Carvana PPA Tour
In 2025, the Carvana PPA Tour will offer even more experiences for both fans and amateur players. The upcoming year will feature more than 20 major tour stops, making it the most exciting and engaging year yet for pickleball.
The extended partnership between Carvana and the PPA Tour shows how far pickleball has come. With more events, higher rewards, and improved fan experiences, the sport is set to keep growing and attracting more fans. The future of pickleball looks brighter than ever with this ongoing partnership.
News in Brief: Carvana PPA Tour’s Partnership Expansion
Carvana and the Professional Pickleball Association have extended their title sponsorship partnership. The renewed agreement will bring more events, higher prize money, and better fan experiences. The Carvana PPA Tour has helped boost pickleball’s popularity, making it one of the fastest-growing sports in the U.S.
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