University Games Sponsors the Lapiplasty Pickleball Showdown: In a significant move for the world of sports, University Games proudly announced its official sponsorship of the 2024 Lapiplasty Pickleball World Championships. This premier event, often regarded as the pinnacle tournament of the pickleball season, will unfold at the scenic Brookhaven Country Club in Dallas, Texas, from November 4th through 10th.
A Festival of Competition and Fun
As tens of thousands of passionate fans flock to Texas, eager to witness the best pickleball players in the world showcase their skills, University Games is gearing up to enhance the experience with a variety of engaging activities. Attendees can expect to find lively demonstrations, informative sessions, and entertaining contests set up in exhibit areas around the club’s expansive grounds.
The company has curated an immersive gameplay experience featuring two exciting new games. Fans will have the opportunity to participate in demonstrations, giveaways, and contests for Flickin’ Chickens, a whimsical yet challenging rubber chicken-throwing competition, alongside a new portable version of its bestselling Smart Ass game, both available exclusively at Target stores.
Insights from University Games
Craig Hendrickson, Senior Vice President of Product Development & Marketing at University Games, expressed enthusiasm about the partnership. “Pickleball is America’s fastest-growing sport with more than 15 million playing in 2024,” he noted. “University Games has a big category of games that fit the demographics of picklers.”
The Lapiplasty Pickleball World Championships promises to deliver excitement with all three Professional Pickleball Association (PPA) Tour events—singles, doubles, and mixed doubles—expected to draw up to 60,000 spectators and captivate live-streaming audiences with a multitude of thrilling matchups.
“It’s great to be connected with such an exciting sports trend. We hope the pickleball fans enjoy taking a few minutes of their day trying another new sport… flickin’ chickens!” – Craig Hendrickson
University Games: A Legacy of Fun
University Games holds the Guinness World Record for the most people throwing rubber chickens at one time. Founded in 1985 by Bob Moog and Cris Lehman, University Games has established itself as a leading publisher of games and puzzles. The company also markets under various brands, including Briarpatch, The Learning Journey International, Forbidden Games, Front Porch Classics, Great Explorations, and BePuzzled, across the US, UK, Canada, Australia, and beyond.
News in Brief: University Games Sponsors the Lapiplasty Pickleball Showdown
University Games has announced its sponsorship of the 2024 Lapiplasty Pickleball World Championships, taking place at the Brookhaven Country Club in Dallas, Texas, from November 4th to 10th. With engaging activities and new game demonstrations like Flickin’ Chickens and Smart Ass, the event aims to connect with the booming pickleball community, as noted by Craig Hendrickson, SVP of Product Development & Marketing.