Veroni Brings the Best of Italy to Dallas: Veroni, the leading Italian charcuterie brand in the U.S. since 2021, is excited to announce its debut as a sponsor of the Lapiplasty Pickleball World Championships, taking place from November 7-10, 2024 at Brookhaven Country Club in Dallas. The company’s involvement marks its entry into the world of pickleball, a sport that continues to surge in popularity across the United States.
Veroni Joins Forces with America’s Fastest-Growing Sport
With over 36 million Americans playing pickleball and even more following the sport, Veroni sees this partnership as a way to engage with a growing and enthusiastic community. The event at Brookhaven Country Club will showcase top pickleball players from around the world, while fans will enjoy a variety of Veroni’s premium Italian charcuterie, creating a unique blend of athleticism and Italian flavor.
“Building on our fantastic experiences on the tennis courts in Indian Wells, Washington, and Cincinnati, we are now excited to connect with new racket enthusiasts as we ride the wave of a booming trend in the U.S., which has seen an impressive 36.5% increase in participation since 2022,” said Emanuela Bigi, Veroni’s Marketing Manager. “Pickleball is much more than a sport. It is a time of gathering and shared fun where people of all ages can come together. It is based on those moments of connection that we want to build awareness of our products.”
The Veroni Experience at Brookhaven Country Club
Over four days, Veroni will offer guests an authentic Italian experience at its exclusive branded suite. The suite will feature a premium selection of Veroni’s cured meats and cocktails, allowing guests to enjoy a sophisticated Italian aperitivo. This sponsorship builds on Veroni’s legacy of partnering with major sports and event sponsorships, including prestigious tennis tournaments at Indian Wells, Washington, and Cincinnati.
A Growing Partnership with Dallas
Veroni’s presence in Dallas is no stranger to pickleball fans. The brand has been active in the city as an Official Partner of the Chefs for Farmers Food & Wine Festival, where it hosted a special Veroni Garden on November 3rd. The event gave thousands of attendees the opportunity to sample Veroni’s high-quality cured meats, paired with refreshing Aperol Spritz.
As pickleball continues to captivate the U.S., Veroni’s sponsorship reflects its commitment to bringing the authentic taste of Italy to a new audience. The Lapiplasty Pickleball World Championships will serve as the perfect venue to showcase the brand’s products while supporting the rise of America’s newest sporting phenomenon.
News in Brief: Veroni Brings the Best of Italy to Dallas
Veroni, a top Italian charcuterie brand, has announced its first sponsorship of the Lapiplasty Pickleball World Championships in Dallas, taking place November 7-10, 2024 at Brookhaven Country Club. Veroni will bring authentic Italian flavors to the event, offering guests a chance to enjoy premium cured meats and cocktails. The brand joins the fast-growing sport of pickleball, which has seen a 36.5% increase in participation since 2022, marking an exciting new chapter in Veroni’s sports sponsorships.
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