Bota Box Breeze and PPA Tour Join Forces: Bota Box Breeze has been named the Official Wine Partner of the 2025 Carvana PPA Tour, the largest and most prestigious pickleball circuit in the U.S. The partnership will see Bota Box Breeze served at over 20 tour stops, offering premium onsite branding and tasting opportunities for both players and fans.
“Both light wines and pickleball have exploded in popularity in the last three years, and both appeal to consumers who embrace an active, healthy lifestyle,”
the marketing director for Bota Box wines. “We’re confident that bringing together the country’s fastest-growing sport with its fastest-growing light wine brand will be a winning match.”(Andrew Blok)
A Growing Popularity for Pickleball and Light Wines
Pickleball continues to surge in popularity across the U.S., with nearly 14 million Americans playing the sport in the last year, according to the Sports & Fitness Industry Association. At the same time, light wine sales are growing by more than 10 percent, becoming one of the brightest segments in the wine market.
Bota Box Breeze, launched in 2021, is already leading the U.S. light wine category. Known for its refreshing taste and portable, shatterproof packaging, Bota Box Breeze offers six varieties of wine in a 3-liter box and 500-ml Tetra-Pak formats, ideal for pickleball players on the go.
The Perfect Pairing for Pickleball
“Because Bota Box Breeze wines are crafted to be refreshing, with lower calories, alcohol, sugar, and carbs compared to traditional wine, and because their packaging is portable and shatterproof, they’re the perfect partner to pickleball’s social community of players and fans,” (Andrew Blok).
George Killebrew, Chief Revenue Officer for the Carvana PPA Tour, shared his excitement about the partnership:
“The PPA Tour welcomes more than 27,000 amateur pickleball players to compete alongside the best pros in the world. This partnership with the best light wine on the market will be an incredible value-add for all of our participants and spectators who love pickleball.”(George Killebrew)
What’s Next for the 2025 PPA Tour
With over 320,000 spectators expected throughout the 2025 Carvana PPA Tour, the partnership with Bota Box Breeze aims to enhance the fan experience while aligning with the active and health-conscious lifestyle of pickleball participants. This collaboration will showcase how the growth of both the sport and light wines can create an exciting and vibrant atmosphere for fans and players alike.
News in Brief: Bota Box Breeze and PPA Tour Join Forces
Bota Box Breeze has been named the Official Wine Partner of the 2025 Carvana PPA Tour, the premier pickleball circuit in the U.S. The partnership will feature Bota Box Breeze at over 20 tour stops, providing branding and tasting opportunities. With pickleball’s popularity surging and light wine sales growing, the collaboration aims to enhance the fan experience and appeal to health-conscious players and spectators throughout the season.
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