Bandit Wines Joins USA Pickleball: In pickleball with the sophistication of wine, USA Pickleball (USAP) has tapped Bandit Wines as its Official Wine Partner. This marks a historic moment as Bandit Wines steps into the role of the first-ever wine sponsor for the sport’s governing body in the U.S. The collaboration is set to infuse the spirited pickleball scene with a touch of vinous elegance, elevating the experience for players and fans alike.
A Perfect Pairing
Jose Moreno, the Chief Marketing & Strategy Officer at USA Pickleball, encapsulated the essence of this partnership with enthusiasm. “Bandit Wines supports the idea of adventure, something we feel our USA Pickleball community rallies behind with the dynamic nature of the fastest growing sport in the country” Moreno said. “We’re excited to continue to enhance our upcoming events for our members and officially launch our wine partnership with a brand so committed to active lifestyles.”
For those unfamiliar with Bandit Wines, the brand has carved a niche since 2003 with its high-quality, eco-conscious offerings. Known for their portable, lightweight cartons, Bandit Wines caters to the adventurous spirit, making their product an ideal match for the pickleball courts and the social gatherings that surround them.
“We are honored to be the Official Wine Partner of USA Pickleball,” said Ashley Jappe, Director of Marketing, Bandit Wines. “Our wines are crafted for those who embrace adventure and exploration, and we look forward to sharing them with the pickleball community.”
A Toast to New Beginnings
The debut of this partnership will be highlighted at the 2024 BioFreeze Nationals Championships, scheduled for November 9-17 at the Arizona Athletic Ground in Mesa, Arizona. Attendees over 21 will have the chance to sample Bandit Wines and engage with other interactive experiences. Furthermore, Bandit Wines will make its mark at selected 2025 Golden Ticket Tournaments, providing even more opportunities for players and fans to savor their offerings.
Setting a New Standard
This partnership not only promises to enhance the pickleball experience but also sets a precedent for future collaborations between sports organizations and lifestyle brands. As USA Pickleball and Bandit Wines toast to this new chapter, the stage is set for a fruitful alliance that celebrates both the sport’s vibrant community and the joys of fine wine.
News in Brief: Bandit Wines Joins USA Pickleball
USA Pickleball (USAP) has announced a historic partnership with Bandit Wines, marking Bandit as the sport’s first official wine sponsor. This collaboration aims to blend pickleball’s dynamic energy with Bandit’s adventurous spirit. Jose Moreno, USAP’s Chief Marketing & Strategy Officer, highlighted the alignment of both brands’ active lifestyles, while Bandit Wines’ Director of Marketing, Ashley Jappe, expressed excitement about connecting with the pickleball community. The partnership will debut at the 2024 BioFreeze Nationals Championships, offering attendees a chance to sample Bandit Wines.
ALSO READ: New Pickleball Courts Coming to Gladstone: A Game-Changing Upgrade
