USA Pickleball Scores Big with THRIVE: Le-Vel, the company known for its THRIVE health products, has officially partnered with USA Pickleball, the national group in charge of the fast-growing sport. The new partnership started at the Golden Ticket Tournament in Greensboro, North Carolina, from May 28 to June 1, 2025.
A Shared Focus on Wellness and Energy
Le-Vel is known for its THRIVE 3-Step Experience, which promotes daily health and energy. At the Greensboro tournament, the company gave out 250 special gift bags to top pickleball athletes. These bags included THRIVE’s key products: THRIVE Activate for energy and THRIVE Thirst for hydration.
Christian Portaro, Senior Director of Partnerships at USA Pickleball, said, “We’re thrilled to welcome Le-Vel as a partner of USA Pickleball. THRIVE’s commitment to wellness, vitality, and performance mirrors the passion and values of our community. This collaboration will help elevate the player experience from grassroots tournaments all the way to Nationals.”
More Events Ahead
The partnership will continue through the 2025 pickleball season. Le-Vel will be present at major Golden Ticket Tournaments in Newport Beach, California, and Colorado Springs, Colorado. The company also plans to take part in the 2025 USA Pickleball Nationals in San Diego, one of the biggest events of the year.
Chante’ Markus, Director of Marketing and Social Media at Le-Vel, shared the company’s goals: “This partnership isn’t just about brand visibility – it’s about building momentum, showing up in meaningful ways, and connecting with new audiences who care about their health and how they show up every day. Pickleball is more than a sport. It’s a lifestyle. And so is THRIVE.”
Looking at the Bigger Picture
This partnership goes beyond marketing. It aims to connect players and fans with health-focused tools to support their performance. With both organizations focused on wellness and movement, the collaboration hopes to bring THRIVE’s products to more people across the U.S.
By working with USA Pickleball, Le-Vel hopes to grow its message and make healthy living part of the pickleball experience for athletes and communities alike.
News in Brief: USA Pickleball Scores Big with THRIVE
Le-Vel, maker of THRIVE health products, has joined forces with USA Pickleball. The partnership began at the Golden Ticket Tournament in Greensboro and will continue at key events throughout 2025. Both groups aim to promote wellness, energy, and healthy habits in the growing pickleball community.
ALSO READ: Blaine Hovenier’s MLP Phoenix Celebration Goes Viral After Butt Slaps