QVC and USA Pickleball Unite for a New Era of Pickleball: QVC, the leader in live shoppable entertainment, and USA Pickleball, the governing body for the sport, have teamed up for a multi-year partnership. This collaboration will make QVC the Exclusive Retail Industry Partner and Broadcast Partner of USA Pickleball, showcasing pickleball sport at select Golden Ticket Tournaments and the annual Nationals in November.
Pickleball’s Rapid Growth in the U.S.
As the fastest-growing sport in the U.S. for three years running, pickleball has captured the hearts of over 5 million women aged 45 and older. QVC and USA Pickleball aim to introduce innovative ways for fans and shoppers to engage with the sport. Their initiatives include the QVC+ and HSN+ streaming service, featuring curated, shoppable content, including exclusive livestream coverage of the 2024 Biofreeze USA Pickleball National Championships set for November 9-17 in Mesa, Arizona.
QVC plans to enhance the Nationals experience with on-site activities for attendees, including product showcases and interactions with program hosts. In addition, the company has launched a new shopping page titled On the Court, featuring officially approved USA Pickleball products for pickleball players and enthusiasts.
Empowering Women Through Sports
This partnership aligns with QVC’s mission to uplift women over 50 years, encouraging them to embrace new challenges. The Quintessential 50 (Q50) initiative highlights successful women aged 50 and above, inspiring them to explore new passions, like pickleball. One such ambassador, Jennifer Dawson, transitioned from a successful career as a tennis pro to becoming the world’s first Triple Crown professional pickleball champion at age 50.
“At QVC, we’re leading the way in changing how retail and entertainment see women over 50, empowered and full of possibility. We’re always looking to support women 50+, and pickleball is quickly becoming one of the most played sports among this age group.” – (Annette Dunleavy, QVC’s VP of Brand Marketing and a Q50 Ambassador)
A Bright Future for Pickleball
The synergy between QVC and USA Pickleball promises to elevate the sport to new heights, reaching broader audiences through engaging content and curated products. Mike Nealy, CEO of USA Pickleball, expressed his excitement about this partnership.
“Having our 2024 USA Pickleball Biofreeze National Championships streamed on the QVC+ and HSN+ platform is an opportunity to showcase the incredible talent of our members.” – (Mike Nealy)
USA Pickleball is dedicated to growing the sport internationally and offers a range of membership levels and local ambassador programs. Its charitable arm, USA Pickleball Serves, focuses on providing resources and training to underserved communities, ensuring the sport remains accessible to all.
“As Vice Chairman of USA Pickleball, I want to emphasize the invaluable role of our QVC partnership in fostering global passion for the game. The QVC brand serves as an honorary ambassador, spreading the excitement of pickleball to an even wider audience.” – (Suzanne Guerin, Vice Chairman of the USA Pickleball Board)
Get Involved
Fans eager to catch all the action of the 2024 Biofreeze USA Pickleball National Championships can download the QVC+ and HSN+ streaming app on their favorite smart TVs or stream online at QVCPlus.com. Don’t forget to explore the On the Court page for all your pickleball needs.
News in Brief: QVC and USA Pickleball Unite for a New Era of Pickleball
QVC and USA Pickleball have announced a multi-year partnership, making QVC the Exclusive Retail Industry and Broadcast Partner of USA Pickleball. The partnership will include coverage of select pickleball tournaments and the 2024 Biofreeze USA Pickleball National Championships from November 9-17 in Mesa, Arizona.
QVC aims to support women over 50 years through initiatives like the Quintessential 50, featuring inspiring ambassadors like Jennifer Dawson. This collaboration is set to bring pickleball to a broader audience through engaging programming and curated products.
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