LOCK’DIN and APP Tour Strategic Partnership: In a move signaling a blend of sports and science, Labor Smart, Inc. (OTC PINK: LTNC), through its subsidiary Next Gen Beverages, has announced a significant partnership with the Association of Pickleball Players (APP). This strategic alliance designates LOCK’DIN, the performance drink brand by Next Gen Beverages, as the Official Hydrogen Water of the APP Tour.
Pickleball, recognized as the fastest-growing sport in the USA and globally, provides an ideal platform for LOCK’DIN to reach a broader audience of health-conscious consumers. As LOCK’DIN steps into pickleball, it aims to use the sport’s popularity to introduce its Hydrogen Rich Water (HRW) to active lifestyle enthusiasts worldwide.
With over 1,500 medical research studies supporting the benefits of HRW for performance, wellness, and recovery, LOCK’DIN asserts itself as a leader in the functional water category. Joe Pavlik, LOCK’DIN’s Product Development Expert, emphasizes the unique advantages of Hydrogen Water for pickleball players, ranging from enhancing performance to supporting recovery.
Pavlik’s role extends beyond product development; he will collaborate closely with the APP Tour to educate players and coaches on the usage and benefits of Hydrogen Water during training and competition. LOCK’DIN’s commitment to science-backed formulations, devoid of artificial additives, positions it as a frontrunner in natural performance enhancement.
“Pickleball players are an ideal demographic of athletes as Hydrogen Water delivers a multitude of benefits to support health, performance, and recovery. From top APP professionals looking for a competitive edge to Champions and Masters level players managing the challenge of staying healthy, properly hydrated, and active while aging all will improve performance and recovery with this game-changing water,” said Joe Pavlik, LOCK’DIN Product Development Expert.
Ryan McSpadden, Chief Revenue Officer of the APP, shows the significance of this partnership in elevating pickleball to new heights. By integrating LOCK’DIN Hydrogen Water into the tour, the APP aims to provide its athletes with a competitive edge while fostering a culture of health and wellness within the sport.
“We’re excited to welcome LOCK’DIN to the APP Tour as we share a long-term vision of elevating pickleball to the highest level,” expressed APP Chief Revenue Officer Ryan McSpadden. “Based on our research and feedback from top players we’re confident LOCK’DIN Hydrogen Water will make a difference for all of our athletes.”
The collaboration commences with the highly anticipated 2024 APP Chicago Open, scheduled over Labor Day weekend at Danny Cunniff Park from August 28 to September 1. LOCK’DIN Hydrogen Water will be readily available to players and attendees throughout the tournament, offering a refreshing complement to the thrilling on-court action.
News In Brief: LOCK’DIN and APP Tour Strategic Partnership
LOCK’DIN, the performance drink brand by Next Gen Beverages, partners with the Association of Pickleball Players (APP) to become the Official Hydrogen Water of the APP Tour. This alliance aims to introduce LOCK’DIN’s Hydrogen Rich Water to health-conscious pickleball enthusiasts. With science-backed benefits for performance and recovery, LOCK’DIN aims to elevate pickleball by providing players with a competitive edge while creating a culture of health and wellness within the sport. The collaboration kicks off at the 2024 APP Chicago Open, scheduled over Labor Day weekend at Danny Cunniff Park from August 28 to September 1, offering players and attendees LOCK’DIN Hydrogen Water throughout the tournament.
Also Read: Introducing the APP UTR Sports Pickleball Leagues: A New Era of Competitive Play
