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New VP of PickleRage Eric O’Connor to Lead Franchise Development

New VP of PickleRage: PickleRage, a leader in the indoor pickleball club sector, is excited to announce Eric O’Connor as its new Vice President of Franchise Development. O’Connor, who brings over 25 years of business and franchise development experience, will play a pivotal role in advancing Picklerage Expansion strategy. His extensive background includes launching and scaling a successful restaurant chain, establishing a 14-unit gas and convenience store business, and leading franchise development at notable brands such as Huntington Learning, Edible Arrangements, Saladworks, World Gym International, and Tommy’s Express Car Wash.

A Strategic Move for Growth

O’Connor shared his enthusiasm about joining PickleRage, stating, “I was looking for the perfect fit for my next venture. I was impressed with the dedication and professionalism each team member I met brought to the table, and the boom that the sport is experiencing is an exciting prospect. I’m thrilled to start guiding franchisees throughout their journey and offering them the guidance that would’ve benefited me as I was growing my own brand.” His extensive experience is expected to significantly enhance PickleRage’s support systems for franchisees.

Strengthening Franchise Support

PickleRage is strategically positioning itself for significant growth, with recent openings in Michigan, Florida, and Maryland. The addition of O’Connor is seen as a crucial move to support new franchise locations in Grand Rapids, MI, Kalamazoo, MI, and Mobile, AL. His expertise in financing, real estate development, and site selection will be vital in ensuring the success of new franchisees and maintaining PickleRage’s high standards.

Exciting Future Ahead

David Smith, Chief Operating Officer at PickleRage, expressed his enthusiasm about O’Connor’s appointment, noting, “We couldn’t be more excited for Eric to join the PickleRage family. His prior experience in franchise development and real estate will greatly benefit our future franchisees as we continue our national growth.” Smith emphasized that O’Connor’s addition will bolster the leadership team and support Picklerage Expansion efforts.

National Picklerage Expansion Plans

With plans to open over 500 locations in the next five years, PickleRage is on a trajectory to transform the pickleball landscape. The cost to open a PickleRage club ranges from $827,800 to $1,803,200. Founded in 2023, PickleRage is swiftly becoming one of America’s fastest-growing indoor pickleball chains, offering a premier environment for players of all levels to engage with the sport. The franchise’s focus on providing exceptional social, tournament, and instructional programming positions it as a key player in the pickleball community.

New VP of PickleRage 1
Image Source: picklerage.com

News in Brief: New VP of PickleRage

PickleRage, a leading indoor pickleball club franchise, has named Eric O’Connor as its new Vice President of Franchise Development. O’Connor brings over 25 years of experience in franchise and business development, having previously led growth for brands such as Huntington Learning, Edible Arrangements, and Tommy’s Express Car Wash. His role will be crucial in supporting Picklerage Expansion, which includes PickleRage new locations in Grand Rapids, MI, Kalamazoo, MI, and Mobile, AL. The franchise plans to open over 500 locations in the next five years, with investments ranging from $827,800 to $1,803,200. PickleRage aims to enhance the pickleball experience with its robust programming and community-focused approach.

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