NPL Names Sonia Burda CFO: In a significant move for the National Pickleball League (NPL), Sonia Burda has been appointed as the league’s fractional Chief Financial Officer. Burda, who brings an extensive background in business and financial strategy, will steer the financial operations for the NPL’s Champions Pro (50+) pickleball league, which features 12 competitive teams.
A Proven Track Record
Burda’s appointment is a strategic one, given her extensive experience across various sectors including entertainment, digital media, esports, and talent representation. Her recent role with eOne/Lionsgate highlights her ability to handle complex financial landscapes. As NPL’s CFO, Burda will be instrumental in advancing the league’s goals of expanding teams and growing its audience.
Endorsements from Leadership
“We are pleased to have a proven leader in finance join the league at this pivotal moment. Sonia’s vast experience leading financial operations, coupled with her passion for pickleball, makes her an ideal fit to lead this important aspect of our business as we continue our rapid growth.” – (NPL CEO, Paul Bamundo)
Burda’s affinity for pickleball adds a personal touch to her professional role.
“I’m delighted to join NPL, one of the most exciting organizations in the pickleball world. There is tremendous growth potential for the NPL, and I look forward to the journey ahead.” – (Burda)
A Strong Background
With over 20 years in executive roles, Burda’s career includes significant positions at Guitar Center, Axiomatic Gaming, International Creative Management (ICM), and Ernst & Young.
Her academic credentials are equally impressive, with a master’s degree in business administration from The Darden School of Business at the University of Virginia and a bachelor’s degree in accounting from St. Joseph’s University. She is also a member of the Academy of Television Arts and Sciences.
About the National Pickleball League
Founded in 2022 by Champions Pro players Rick Witsken, Beth Bellamy, and Michael “Hammer Mike” Chen, the NPL is dedicated to advancing pickleball through its nationwide team competition for Champions Division (age 50+) players. With twelve teams across major cities, including Indianapolis, Austin, and Boca Raton, the league aims to elevate the sport, foster community engagement, and promote physical and mental health.
News in Brief: NPL Names Sonia Burda CFO
The National Pickleball League (NPL) has appointed Sonia Burda as its fractional Chief Financial Officer. Burda, known for her extensive experience in financial strategy across entertainment, digital media, and esports, will oversee the financial operations of the NPL’s Champions Pro (50+) pickleball league.
Her previous role with eOne/Lionsgate and her deep understanding of pickleball make her a strong fit for the position. NPL CEO Paul Bamundo praised Burda’s experience and passion for the sport, emphasizing her role in driving the league’s expansion and growth. With over 20 years in executive roles and credentials from The Darden School of Business and St. Joseph’s University, Burda brings a wealth of expertise to the NPL.
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