Major League Pickleball Welcomes Advil as Sponsor
Major League Pickleball (MLP) has announced a groundbreaking multiyear sponsorship agreement with Advil, making the popular pain reliever the exclusive sponsor of the team-based pickleball league through 2025. This deal signifies a major step for MLP, marking Advil as the first event title sponsor in the league’s history.
Advil Targets Pickleball Relief
Under the terms of the agreement, Advil will be a prominent presence at MLP events this year and next, with significant activations planned around its new role. The highlight of this partnership is the naming rights to the Advil Targeted Relief MLP Mid-Season Tournament, scheduled to take place in Grand Rapids, Michigan, from July 10-14. At this event, Advil will introduce the ‘Advil Targeted Relief Zone,’ a player-facing area where samples of Advil’s topical pain reliever will be distributed.
This partnership extends beyond just physical presence. Ads and billboards featuring Advil will be visible on the linear coverage of the tournament on ESPN2 and Tennis Channel. Furthermore, spectators will notice prominent Advil signage on both the Championship and Grandstand Courts, solidifying Advil’s brand within the pickleball community.
In-House Collaboration for Maximum Impact
MLP, known for handling its sponsorship deals in-house, will continue this practice with Advil, while the latter retains Edelman and an in-house sports marketing team to manage its end of the partnership. This collaboration aims to provide seamless integration of Advil’s brand into the MLP ecosystem, enhancing the experience for both players and fans alike.
As MLP forges ahead with this historic sponsorship, both the league and Advil look forward to a mutually beneficial partnership that will bring targeted relief to the growing pickleball community. The Advil Targeted Relief MLP Mid-Season Tournament promises to be a standout event, reflecting the synergy between the two brands and setting a precedent for future collaborations within the sport.
News In Brief: Advil sponsorship Major League Pickleball
Major League Pickleball (MLP) has secured a landmark multiyear sponsorship agreement with Advil, making the pain reliever the exclusive sponsor of the league through 2025. Advil will feature prominently at MLP events, including the Advil Targeted Relief MLP Mid-Season Tournament in Grand Rapids, Michigan, from July 10-14, where it will introduce the ‘Advil Targeted Relief Zone’ for players. The partnership also includes extensive advertising on ESPN2 and Tennis Channel, along with visible signage on Championship and Grandstand Courts. This collaboration, managed by MLP in-house and Advil’s team, aims to enhance the pickleball experience for players and fans alike.
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