Pickleball in the Sun Welcomes Nancy Reynolds: In a significant move for the growing sport, Pickleball in the Sun has appointed Nancy Reynolds as its new Chief Revenue Officer. This lifestyle brand and experiential marketing agency dedicated to pickleball aims to enhance its strategic vision with Nancy Reynolds at the lead, using her extensive experience in sales leadership and channel transformation.
Driving Growth in Pickleball
Nancy Reynolds arrives at Pickleball in the Sun with a proven track record of driving growth for some of the world’s leading tech companies, including Securonix, LogRhythm, and Palo Alto Networks. Laura Gainor, the founder and CEO of the agency, expressed her enthusiasm for Nancy Reynolds’s appointment, stating,
“As the founder of the world’s first pickleball marketing agency, I’m passionate about fueling the growth of this incredible sport. We’ve been instrumental in making pickleball America’s fastest-growing sport by building connections between brands, leagues, and players while recognizing the huge potential in the 50 million-strong amateur community. Nancy’s wealth of expertise will be a game-changer as we deepen those connections and create new, immersive experiences for enthusiasts everywhere.” – (Laura Gainor)
A Multifaceted Role
In her new position, Nancy Reynolds will focus on several key areas. Brand consulting will be a priority, as she develops marketing strategies to help brands effectively engage with the pickleball community. Additionally, she will oversee corporate retreats and team-building initiatives, designing engaging pickleball experiences that foster team cohesion and enhance organizational performance.
Moreover, Nancy Reynolds will cultivate brand, venue, and resort partnerships, aiming to establish strategic collaborations that deliver innovative pickleball programs and experiences at premier destinations.
Passion for the Game
Nancy Reynolds herself is an avid pickleball player, and she shares her excitement about joining the organization at a pivotal moment in the sport’s evolution.
“As an avid pickleball player, I’m thrilled to join Pickleball in the Sun at such an exciting time. Laura has built a brand synonymous with credibility and innovation in the pickleball world, and I am eager to help the brand and sport reach even greater heights as we expand this dynamic community.” – (Nancy Reynolds)
News in Brief: Pickleball in the Sun Welcomes Nancy Reynolds
Nancy Reynolds has been appointed Chief Revenue Officer at Pickleball in the Sun, a lifestyle brand focused on the sport. With extensive experience from tech firms like Securonix and Palo Alto Networks, Nancy Reynolds aims to enhance brand consulting, corporate retreats, and partnerships to drive growth in the pickleball community.
Founder Laura Gainor emphasized Nancy Reynolds’s expertise as a game-changer for expanding connections within the 50 million-strong amateur pickleball community.
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