The Fort Partners with JOOLA: The Fort, home to the world’s first pickleball stadium in Fort Lauderdale, has announced groundbreaking partnerships with top paddle brands, including JOOLA, Diadem, and Franklin. This move solidifies its role as a global hub for pickleball, merging sport with innovation.
Bringing Professional Expertise to Players
Through these partnerships, professional players will visit The Fort to lead clinics, workshops, and events. This gives local players a chance to improve their skills and explore advanced paddle technologies.
Hands-On Paddle Testing
One highlight of these partnerships is a unique demo program. Players can test paddles from the full product lines of partner brands before purchasing.
“No one should have to guess when investing in their game. Our demo program allows players to feel the difference firsthand, helping them choose the paddle that best suits their playing style, skill level and budget.” – (David Tabb, Membership Director at The Fort)
Personalized Paddles
The Fort also features an on-site customization station. Players can adjust grip and weight or create personalized designs. This service aims to make paddles as unique as the players who use them.
Expanding Pickleball’s Reach
The Fort and its partners are committed to growing pickleball at the grassroots level. Together, they aim to introduce the sport to every school in Fort Lauderdale.
“This is about building the future of pickleball. By empowering young players, we’re fostering a lifelong love for the sport.” – (Tuckman)
Enhanced Fan Experience
The Fort’s streaming platform, FORTv, will feature co-sponsored broadcasts of live matches from 43 courts, accessible 18 hours daily.
“FORTv is revolutionizing how fans connect with fellow amateur pickleball players. This platform not only elevates the sport, but creates a global community where players and brands come together like never before.” – (Tuckman)
Set to open this week, The Fort blends sport, entertainment, and innovation in one venue. With its partnerships and features, it’s poised to shape the future of pickleball while building a stronger, more connected community.
News in Brief: The Fort Partners with JOOLA
The Fort in Fort Lauderdale, home to the world’s first pickleball stadium, has partnered with top paddle brands JOOLA, Diadem, and Franklin. Highlights include professional-led clinics, a paddle demo program, on-site customization, and co-sponsored FORTv broadcasts.
Committed to growing pickleball, The Fort aims to introduce the sport to schools while enhancing the player and fan experience globally.
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