Adidas DUPR Collegiate Pickleball Sponsorship: Dynamic Universal Pickleball Rating and All Racquet Sports announced that adidas will be the Presenting Sponsor of the Fall 2025 DUPR Collegiate Pickleball Tour. The tour will reach over 4,000 college players from more than 125 schools, with events planned across the United States.
Nationwide Tour to Grow College Pickleball
The 2025 collegiate tour will include five major events. One of these will be part of the Pickleball World Championships. The tour will also include special tie-in events for high school students to support the game’s growth among younger athletes.
This new partnership links the sport’s most advanced rating system with one of the most recognized sports brands in the world. The goal is to grow the sport by boosting college participation, building better support systems, and promoting long-term development.
Shared Mission and Goals
In a joint statement, Dynamic Universal Pickleball Rating and All Racquet Sports said:
“We believe collegiate pickleball represents the future of the sport. This partnership is about building infrastructure, driving visibility, and empowering the next generation of athletes. All Racquet Sports and adidas share DUPR’s commitment to elevating the game through performance, innovation, and community. Together, we’re not just supporting college players—we’re investing in leaders who will shape the future of pickleball.”
The support from adidas and All Racquet Sports will include on-site activations and community engagement at events. They also plan to bring performance-based gear and new experiences to players and fans.
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Adidas Sees a Bigger Purpose
Bryan Ogle of All Racquet Sports added:
“Adidas’ global vision — ‘Through sport, we have the power to change lives’ — perfectly aligns with what we’re building together. Collegiate pickleball is more than a trend; it’s a movement. And this partnership gives it the platform and resources it deserves.”
About the Partners
All Racquet Sports is the official United States licensee of adidas pickleball and padel. It handles product design, athlete partnerships, and local engagement. The company also supports pro players, school programs, and club-level efforts through special events and retail efforts. Its goal is to grow both sports with high-quality gear and strong community ties.
Why This Matters
This partnership brings greater attention, resources, and support to collegiate pickleball. With adidas involved, the sport is gaining major backing that could help it reach new heights. Young athletes now have more tools and opportunities to succeed, both on and off the court.
News in Brief: Adidas DUPR Collegiate Pickleball Sponsorship
Adidas will sponsor the Fall 2025 DUPR Collegiate Pickleball Tour, joining with All Racquet Sports and Dynamic Universal Pickleball Rating. The tour expects to host over 4,000 players from more than 125 colleges. Events will include a World Championship stop and grassroots efforts to grow the sport nationwide.
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