Exclusive Opening with Andre Agassi
The new pickleball will be opened at an exclusive event on August 19 at Life Time’s PENN 1 in New York City. The event, featuring tennis legend and pickleball enthusiast Andre Agassi, will show the ball’s capabilities and include exhibition matches with top pickleball professionals. Life Time’s commitment to the sport is further demonstrated by Agassi’s recent appointment as the inaugural chair of the Life Time Pickleball and Tennis Board.
“Life Time has elevated the game of pickleball since 2021 and rapidly grown the number of courts we offer across North America, along with the best lessons, leagues, tournaments and coaches. A clear opportunity that emerged was to advance the quality of gameplay and participants’ experiences with a vastly improved pickleball. I always welcome the opportunity to solve challenges and am excited to launch our Ultimate Pickleball as a solution to offer the combination of improved weight, speed, hole distribution and material to support consistent play and durability.” – (Akradi)
The Future of Pickleball at Life Time
Life Time plans to debut the ball exclusively in its clubs later this month, using it in all Pickleball Classic tournaments. Additionally, it will be available for purchase in Life Time’s pro shops and online. This launch is part of Life Time’s broader strategy to expand access to pickleball, enhance its programming, and foster a vibrant community around the sport. With over 700 permanent courts and a strong presence in major pickleball tournaments, Life Time is a key player in the sport’s continued growth.
A Commitment to Innovation and Community
Life Time’s recent moves, including the launch of instructional videos by professional players Ben and Collin Johns, show a deep commitment to innovation and community building within the sport. As Life Time continues to push the boundaries of what’s possible in pickleball, its latest innovation, “The Ultimate Pickleball,” is ready to set a new standard for the sport.
News in Brief: Life Time Innovative Pickleball Ball’s Launch
Life Time, a leader in health and wellness, announced a patent filing for “The Ultimate Pickleball,” a new ball designed to improve speed, bounce, and durability. The ball, developed under the guidance of CEO Bahram Akradi, will debut at an exclusive event on August 19, featuring tennis legend Andre Agassi.
Life Time plans to introduce the ball in its clubs and tournaments later this month, with sales available in pro shops and online. This move aligns with Life Time’s commitment to enhancing pickleball through innovation and community engagement, shown by Agassi’s recent appointment as chair of Life Time Pickleball and Tennis Board.
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