Osaka as Collegiate Pickleball’s New Apparel Sponsor: Dynamic Universal Pickleball Rating (DUPR), presented by Delaware Life, announced that Osaka, a renowned sports and lifestyle brand in Europe, is entering the U.S. racquet sports market. Osaka has signed on as the official apparel sponsor of DUPR Collegiate Pickleball, marking its first venture into the fast-growing sport of pickleball. This partnership aims to further the growth of collegiate pickleball by creating more opportunities for regional and nationwide competitions.
Osaka’s Sports Heritage and Lifestyle Approach
Founded in Antwerp, Belgium, in 2011, Osaka World blends sports heritage with lifestyle, emphasizing a design philosophy of “less is more.” Known for its versatility and durability, Osaka’s product line spans across several sports, including padel and field hockey, with the addition of pickleball. The brand’s focus on inclusivity and innovation aligns with its mission to enhance the athlete’s lifestyle through functional and stylish offerings.
“We admire Japanese culture and design, which is why our brand was named after one of Japan’s largest cities,” the company explains. Osaka’s offerings go beyond equipment, extending to apparel for various racquet sports, team wear, fitness essentials, and fashion-conscious activewear for women.
Partnership to Boost Collegiate Pickleball Growth
DUPR CEO Tito Machado shared his excitement about the partnership, especially as collegiate pickleball continues to surge in popularity.
“Collegiate pickleball is the fastest-growing segment of the game, and we’re honored to have Osaka support us as we create more opportunities for athletes. This year will be our biggest slate of events yet, and Osaka will elevate the experience for the thousands of players on our tour.” – (Tito Machado)
DUPR’s collegiate program, launched in 2022, now boasts over 250 programs and more than 1,300 athletes. With Osaka’s backing, the tour will feature 27 events in 2024, where collegiate players can compete alongside professionals, thanks to DUPR’s partnership with the United Pickleball Association.
Osaka’s Vision for Pickleball in the U.S.
Valentin Debouche, USA Executive Director of Osaka, expressed excitement about the brand’s entry into the U.S. pickleball scene.
“DUPR is heavily invested in the growth of pickleball in the U.S., and their dedication makes them the perfect partner. We are honored to be part of this initiative and support collegiate athletes.” – (Valentin Debouche)
As Osaka steps into the world of pickleball, it brings its extensive background in emerging sports like padel and field hockey, promising to offer gear and apparel that match the intensity and finesse of the game. This partnership signifies a significant step in the brand’s journey to expand its global presence.
News in Brief: Osaka as Collegiate Pickleball’s New Apparel Sponsor
DUPR announced Osaka as the official apparel sponsor of DUPR Collegiate Pickleball, marking the brand’s debut in the U.S. pickleball market. Founded in Belgium, Osaka is known for its blend of sports heritage and lifestyle, particularly in padel and field hockey. The partnership aims to boost the growth of collegiate pickleball, which is rapidly expanding across the U.S.
DUPR CEO Tito Machado praised Osaka for enhancing the collegiate experience, while Osaka USA Executive Director Valentin Debouche emphasized the brand’s commitment to supporting the sport’s development. The 2024 DUPR Collegiate Tour will feature 27 regional and national events.
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