Sony Sports Network secures TV rights for the World Pickleball League (WPBL), which will debut on January 24, 2025. The league, conceptualized by Arjuna Awardee and former Indian tennis icon Gaurav Natekar, will be aired on Sony Sports Ten 2 channels.
A New Era for Pickleball in India
The World Pickleball League marks a significant milestone in the growth of pickleball in India. With this broadcast agreement, the sport will reach a wider audience across the country.
The league will feature multiple city-based teams and star players from India and abroad, competing in thrilling pickleball events.
“We are thrilled to bring this sport to the Indian television audience. With the growing popularity of pickleball courts across the country, the league is set to showcase top-tier pickleball techniques and strategies.” – (Gaurav Natekar, CEO of WPBL)
The league will run from January 24 to February 2, 2025, and will include professional and amateur players. The WPBL’s TV coverage will be crucial for increasing the visibility of pickleball and encouraging more people to join the sport.
Growing Popularity of Pickleball
Pickleball has become a favorite pastime for many in India, thanks to its simple rules and low-cost equipment. With over 1,000 dedicated pickleball courts across the country, the sport has seen a sharp rise in participation. Several new pickleball facilities have opened, offering indoor and outdoor pickleball courts for players of all skill levels.
Pickleball leagues like WPBL are instrumental in the sport’s rapid rise. They provide a platform for players to showcase their skills, while also attracting major brands and sponsorships.
A Game-Changer for Sports Broadcasting in India
The broadcast of WPBL will make pickleball more accessible to millions of viewers across India. Sony Sports Network’s involvement brings credibility and excitement to the sport.
The league’s presence on television will likely lead to more pickleball tournaments, including future events featuring top players and clubs.
As the popularity of pickleball continues to rise, the sport’s future in India looks bright. The WPBL is set to play a key role in promoting pickleball and creating opportunities for players, coaches, and fans.
News in Brief: Sony Sports Network Secures TV Rights
Sony Sports Network will broadcast the inaugural World Pickleball League starting January 24, 2025, on Sony Sports Ten 2 channels. The league, created by Gaurav Natekar, will bring top-tier pickleball action to Indian viewers, marking a significant milestone for the sport’s growing popularity in India.
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