Barclays Partners with World Pickleball League: The World Pickleball League (WPBL) has secured a multi-year partnership with Barclays Private Bank, marking a significant step to elevate pickleball’s global visibility and provide unique experiences for fans and partners.
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A Major Partnership
Barclays has been named the official partner of the WPBL, bringing its financial expertise and commitment to sports growth to the rapidly expanding pickleball community. The partnership will give Barclays prominent exposure across WPBL platforms, including televised broadcasts, digital channels, and various on-site activations during tournaments.
Barclays, which specializes in wealth management for high-net-worth individuals and families, will leverage this collaboration to engage with the passionate global pickleball audience, building awareness around its personalized services and financial solutions.
Commitment to Sports Growth
This collaboration aligns with Barclays’ ongoing support for sports. The bank is also the title sponsor of the Barclays Women’s Super League (WSL) in the United Kingdom, reinforcing its dedication to supporting women’s sports and fostering growth across various athletic disciplines.
Inaugural Season of WPBL
The inaugural season of the WPBL, powered by PNG Jewellers, will feature six competitive teams, kicking off on January 24, 2025. Matches will take place at the prestigious Cricket Club of India, Brabourne Stadium in Mumbai, running until February 2, 2025.
The season opener will feature a thrilling matchup between Mumbai Pickle Power and Pune United, which promises to set the tone for an exciting season.
Fans worldwide can catch all the action, including the grand finale, as the matches will be streamed live on FanCode and Sony Sports Network.
News in Brief: Barclays Partners with World Pickleball League
Barclays Private Bank has entered into a multi-year partnership with the World Pickleball League to enhance the sport’s global profile. Barclays will gain exposure through broadcasts, digital channels, and tournament activations. The inaugural WPBL season will take place in Mumbai from January 24 to February 2, 2025.