Chennai Super Champs Introduce Indian Sports Drink: The Chennai Super Champs, a leading team in the 2025 World Pickleball League, have partnered with 3Sisters, India’s pioneering non-alcoholic beverage brand, to introduce India’s first homegrown sports energy drink. The 3Sisters x Chennai Super Champs – Indian Sports Drink aims to redefine sports hydration with a uniquely Indian flavor and health-conscious ingredients.
A Bold Entry into the Sports Drink Market
The partnership between Chennai Super Champs and 3Sisters represents a significant step in India’s sports nutrition industry. The new drink is inspired by the traditional Indian beverage Shikanji and is enriched with electrolytes and Vitamin C to support hydration and stamina. It features no added sugar, using fructo-oligosaccharides (FOS) for a natural, gut-friendly sweetness.
In a market dominated by international brands, this collaboration introduces an innovative, locally crafted alternative designed specifically for Indian athletes and fitness enthusiasts. The launch signals a growing emphasis on homegrown sports nutrition solutions tailored to local tastes and needs.
Leaders Speak on the Collaboration
Nimish, CEO of Adhar Beverages, the parent company of 3Sisters, expressed enthusiasm about the launch, stating,
“This is our first venture into sports drinks, and we’re thrilled to partner with the Chennai Super Champs. Our goal is to enhance hydration and performance with a drink that truly stands out. This collaboration is an exciting step toward redefining sports hydration through innovation and great taste—taking it to ‘Vera Level!” – (Nimish)
Samantha Ruth Prabhu and Himank Duvvuru, founders of the Chennai Super Champs, shared their excitement, saying,
“With pickleball rapidly growing in India, we wanted to partner with a brand that shares our passion for innovation and excellence. 3Sisters has crafted a truly refreshing and functional sports drink that aligns with the spirit of the Chennai Super Champs. We’re excited to bring this to athletes and sports enthusiasts across the country!” – (Samantha Ruth Prabhu)
Impact on Sports and Hydration Trends
The introduction of the 3Sisters x Chennai Super Champs – Indian Sports Drink is expected to make waves in India’s sports community. By providing an indigenous alternative to global sports drinks, the product could encourage more athletes to opt for locally developed hydration solutions.
With pickleball’s increasing popularity in India, the Chennai Super Champs’ endorsement of this beverage highlights its potential to become a preferred choice among sports professionals and fitness enthusiasts.
This launch may also inspire more collaborations between sports organizations and homegrown brands to develop performance-enhancing products that cater specifically to Indian consumers.
News in Brief: Chennai Super Champs Introduce Indian Sports Drink
The Chennai Super Champs have teamed up with 3Sisters to launch India’s first homegrown sports energy drink, inspired by Shikanji. Enriched with electrolytes and Vitamin C, the no-added-sugar drink aims to revolutionize hydration for Indian athletes. The partnership marks a major step in local sports nutrition innovation.
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