The LA Galaxy have formalized a new multi-year partnership with Della, a Southern California-based company specializing in smart home comfort technology. This collaboration, facilitated by AEG Global Partnerships, officially appoints Della as an Official Partner of the six-time MLS Cup champions, aiming to bring Della’s innovative home comfort products closer to LA Galaxy fans.
Connecting Communities Through Home Comfort and Soccer
Uniting two organizations with deep Southern California roots, the partnership will deliver Della’s energy-efficient heating and cooling solutions to supporters through a variety of integrated community initiatives and fan engagements. Della’s presence will be especially visible during LA Galaxy matchdays, with interactive stadium activations, branded content across the club’s digital and social media channels, and live demonstrations showcasing their smart HVAC systems and energy-saving appliances. This collaboration marks Della’s inaugural official relationship with a Major League Soccer franchise.
Matchday Engagements and Year-Round Experiences
Beyond stadium involvement, Della will participate in co-branded merchandise offerings and fan-focused events throughout the soccer season. The partnership also includes branding opportunities at the LA Galaxy Soccer Center in Torrance, a 73,000-square-foot facility known for its futsal courts and recreational sports programs serving youth and adults year-round. These activations are designed to strengthen Della’s connection with the local soccer community and Southern California residents.
Company Background and Strategic Vision
Founded in 2012 and headquartered in the City of Industry, California, Della develops energy-conscious heating and cooling systems tailored for both residential and commercial markets. Their products are distributed nationwide through leading retailers, direct sales channels, and strategic partnerships. Los Angeles serves as the heart of their operations, making this collaboration with LA Galaxy a natural fit.
Leadership Perspectives on the Partnership
“We are thrilled to join forces with the LA Galaxy, a club that embodies the same spirit of performance, community, and Southern California pride that drives Della,”
said Raymond P., CEO of Align Inc., Della’s parent company.
Together, we aim to engage fans, inspire the community, and bring innovative comfort solutions to homes across Los Angeles.
“This partnership with Della reflects our continued focus on aligning with brands that strive to understand both our market and our fans,”
stated Tom Braun, President and Chief Operating Officer of the LA Galaxy.
Della’s Southern California roots, commitment to innovation and emphasis on community make them a strong fit for our club.
According to Rashid Dadashi, Senior Director at AEG Global Partnerships,
Della saw an opportunity to connect authentically with a passionate fan base in its home market, and the LA Galaxy provide a powerful platform to bring that vision to life.
Significance and Future Prospects of the Collaboration
This strategic alliance offers Della a prominent platform to showcase its expanding range of home comfort technologies while fostering closer relationships with local families and the Southern California soccer community. Through joint activations and fan experiences, the partnership aims to create meaningful engagement that benefits both the club and Della’s brand presence, reinforcing the ties between sports fans and innovative home solutions in the region.
