The Ball family, known for their bold ventures and outspoken presence in basketball culture, has taken a significant step forward with the near completion of a new Big Baller Brand gym in Chino Hills, California. This new facility, showcasing the family’s commitment to the sport, aims to enhance LaMelo Ball’s offseason training while expanding the brand’s physical presence.
Details and Design of the New Big Baller Brand Gym
Recently released footage captures LaMelo Ball alongside his father, LaVar Ball, inspecting the progress of their cutting-edge gym. The building features a full-sized basketball court with bright, overhead lights that highlight the polished hardwood floor. The interior’s red and black theme reflects Big Baller Brand’s signature colors, while the court itself boasts a glossy, marble-like finish that suggests a high level of craftsmanship.
An elevated balcony-style viewing area overlooks the court, where LaMelo and LaVar were seen evaluating the space. This upper level contains multiple covered seating options, which indicate the gym may host private workouts, invitation-only events, or exclusive brand experiences. Rather than serving as a public gym, the space points to a carefully curated environment intended for elite training and select gatherings.
Currently, the facility appears close to completion and could be operational in the near future, signaling an important phase of expansion for Big Baller Brand beyond its original apparel and footwear offerings.
Big Baller Brand’s Evolution and Recent Strategic Moves
Big Baller Brand was founded in 2016 by LaVar Ball and Alan Foster to promote the basketball talents of LaVar’s three sons: Lonzo, LiAngelo, and LaMelo. Originally focusing on apparel and making a splash with signature sneakers, the company sought to challenge established sportswear giants by offering a family-led alternative in the athletic market.
Though the brand experienced notable challenges in earlier years, recent developments hint at a focused resurgence. The launch of the new gym pairs with the opening of a flagship Big Baller Brand retail location in Chino Hills and supports the company’s partnership with The Basketball League (TBL), aiming to elevate its visibility and influence in the basketball community.
The New Facility’s Role in LaMelo Ball’s Development and Brand Ambitions
For LaMelo Ball, who is known for his rigorous offseason dedication to skill refinement and conditioning, the new gym offers a bespoke space tailored to elite training needs. His involvement in the project underscores a hands-on approach to maintaining peak performance while aligning with the brand’s vision of creating a comprehensive basketball environment.
Whether the gym will become a recognized community asset or remain an exclusive training venue remains undetermined. Nonetheless, the investment reflects the Ball family’s intent to strengthen their footprint in basketball culture through high-quality infrastructure, surpassing traditional product promotion and moving toward creating lasting experiences connected to the sport.
“The basketball world has long associated the Ball family with bold declarations and even bolder ventures.” ?LaVar Ball, Founder of Big Baller Brand
“We want this space to be more than just a gym; it’s a statement about where we’re headed.” ?LaMelo Ball, NBA Player
LaMelo Ball checking out the progress of the new Big Baller Brand gym with LaVar Ball —
This gym looks awesome. 👏🔥
(h/t @Meloleague)
— Hoop Central (@TheHoopCentral) February 17, 2026
