Scottish Labour leader Anas Sarwar has pledged to campaign for an NFL game to be held in Scotland if he becomes the first minister. Highlighting Scotland’s strong connections to American football and the benefits of international sports events, Sarwar emphasized the opportunity to raise the country’s global profile with such an event.
International NFL Games Growing in Popularity
The NFL has expanded its reach by holding regular season games outside the United States since 2007, starting with the International Series in London. For the 2026 season, nine international matches are scheduled, with games slated for London, Paris, Munich, Madrid, Melbourne, Mexico City, and Rio de Janeiro, reflecting the league’s commitment to global growth.
Economic and Cultural Impact of Hosting NFL Events
Speaking just before the annual Super Bowl, Sarwar drew attention to Scotland’s past involvement with the sport through the Scottish Claymores and stressed the economic gains of hosting NFL games. He noted that cities hosting these events often see a significant influx of fans and increased revenue, citing Dublin’s 64 million euro boost when it held a game last year.
In Scotland, we have a history with this sport with the Scottish Claymores – and as the NFL looks to expand internationally, I want Scotland at the front of the queue to host a game, with all the associated economic benefits that brings,
the Scottish Labour leader said.
He also outlined Scotland’s reputation for staging world-class events, mentioning recent and upcoming major occasions such as Taylor Swift’s Eras Tour, the Commonwealth Games, and the Euros in 2028.
“The NFL should be next on that list, alongside the investment and trade it will bring to Scotland.”
As first minister, I’ll work to bring an NFL game to Scotland and make sure Scotland is seen as a world-class destination for investment and events.
Future Prospects for Scotland as a Sports Destination
By advocating for the NFL game in Scotland, Sarwar is aiming to advance a wider strategy to market the nation internationally. Bringing a major American football event to Scotland could enhance tourism, stimulate local economies, and position the country as a prime location for global sporting events.
With several international cities already hosting NFL games and reaping financial benefits, Scotland’s entry into this roster would tie into its ongoing efforts to attract big-ticket occasions and increase international trade and investments.
