Seattle Reign FC has revealed their new third uniform, known as the Surge Kit, for the 2026 National Women’s Soccer League (NWSL) season. This launch marks the first time since 2015 that the club has introduced a third kit to its collection, emphasizing both heritage and forward momentum in its design.
The Surge Kit draws inspiration from the natural elements of the Pacific Northwest, featuring a striking water-themed graphic with a deep blue base contrasted by vibrant volt yellow highlights. This design symbolizes the club’s connection to its home region and its ambition moving forward.
Design Elements Reflect Club Legacy and Regional Identity
The Surge Kit’s design is anchored in symbolism and tradition. Deep Concord Blue serves as the foundational color, representing the enduring history and identity of Seattle Reign FC. This tone pays homage to the club’s pioneers and the strong roots they have established within the community.
Volt yellow accents provide energetic contrast, symbolizing the dynamic progression of the team as new talent emerges and ambitions grow. The use of these volt tones connects the kit to prior Reign FC designs, creating a visual bridge between the past and the present.
In the club’s official release, the team described the jersey as blending heritage and dynamism in a “purposeful and symbolic color story,” designed to showcase
“the surge of energy created when foundational belief and inspiring opportunity collide.”
Club Leadership Comments on the New Kit’s Significance
Maya Mendoza-Exstrom, Chief Business Officer of Seattle Reign FC, emphasized the kit’s deep connection to the club’s identity and aspirations. She stated,
“The Surge Kit is built on our club legacy, identity and confidence,”
and further noted,
“It’s a legacy built on ambition and a foundation of leadership on a global stage. Its colors reference one of our most beloved historic kits, rooting us in that history but harnessing the energy and spirit of our club today and the momentum propelling us into our next era.”
Key Partnership Integrates Seattle Roots into Kit Sponsorship
The new kit features prominent sponsorship from Trupanion, a Seattle-based pet medical insurance leader that became the title jersey sponsor of Seattle Reign FC in October. This partnership strengthens the local connection of the club’s branding and reflects a shared commitment to the Seattle community.
Season Outlook and Home Game Venues
Seattle Reign FC will begin the 2026 NWSL season on March 15, facing off against the Orlando Pride, who ended Seattle’s campaign in the NWSL quarterfinals last November. The team will start with three home matches at Spokane’s One Spokane Stadium due to the unavailability of Lumen Field, which is being prepared for World Cup events.
This change in venue signals a fresh chapter for the club as it navigates new challenges and opportunities in the coming season.
Player Visibility and New Uniform Models
The Surge Kit has been showcased by players including Mia Fishel, Maddie Dahlien, and Sally Menti, who modeled the uniform in official club photos. Their presence highlights the players’ central role in representing the club’s renewed energy and ambition as the team prepares for the next era.
Seattle Reign FC’s Strategic Position in the NWSL
Reign FC’s reintroduction of a third kit aligns with a broader effort to reinforce the team’s competitive identity and market presence. The kit’s design, steeped in regional symbolism and club history, reflects the team’s focus on resilience and growth amid an evolving league landscape.
As the club looks ahead, the Surge Kit is intended as more than just a uniform—it serves as a statement of intent highlighting their legacy and the momentum driving the team forward.
Additional News Surrounding Seattle Reign FC
Recently, head coach Laura Harvey signed a contract extension through the 2028 season, signaling organizational stability. Meanwhile, defender and captain Lauren Barnes announced her retirement, marking the end of an era for the squad. The club also confirmed the multi-year kit partnership deal with Trupanion, reinforcing their long-term business plans.
Despite a 2-0 loss to Orlando Pride in the most recent playoffs, the Reign continue to develop their roster and strategy, as indicated by their growing talent pool and renewed focus on achieving success in the coming seasons.
Looking Forward to the 2026 NWSL Campaign
With the Surge Kit symbolizing both rooted tradition and forward drive, Seattle Reign FC is poised to capture the attention of fans and competitors alike. The upcoming season, beginning in March, will test the team’s resolve as they seek to improve on past performances and establish themselves firmly in the league.
Playing home games in Spokane initially also provides an opportunity to expand their fan base within the Pacific Northwest. The team’s performance and public reception of the Surge Kit could influence future branding and marketing efforts as Seattle Reign FC continues its evolution.
Information in this report was provided by Seattle Reign FC and FOX 13 Seattle.
