Chaifetz Group and The Picklr: Chaifetz Group has announced a significant strategic investment in The Picklr, a fast-growing indoor pickleball franchise in North America. This reinforces the group’s ongoing commitment to the sport of pickleball, aimed at providing better access and experiences for professional and recreational players. The move also highlights Chaifetz Group’s larger investment ecosystem in the sport, which includes ownership of the Major League Pickleball (MLP) team St. Louis Shock, currently ranked #1 in the MLP league with a record of 14-4.
A Broader Commitment to Pickleball
Beyond the investment in The Picklr, Chaifetz Group holds stakes in key organizations like the United Pickleball Association (UPA) and Dynamic Universal Pickleball Rating System (DUPR), further entrenching its influence in the pickleball community.
These partnerships reflect Chaifetz Group’s long-term commitment to pickleball, strategically enhancing their presence across various levels of the sport, from professional leagues to recreational activities.
Expanding The Picklr’s Reach
As the fastest-growing indoor pickleball franchise in North America, The Picklr is setting new standards in facility design, combining modern technology and fun to elevate the player experience.
With over 350 state-of-the-art clubs sold nationwide, The Picklr currently operates 16 locations, with plans to open 20 more by the end of 2024 and 100 by 2025. This partnership will allow The Picklr to collaborate with the St. Louis Shock on brand initiatives, increasing the visibility of both entities within the pickleball world.
Leadership and Expertise
As part of the strategic investment, Richard Chaifetz and Ross Chaifetz, who lead the St. Louis Shock, will join The Picklr’s Board of Directors. Their expertise and leadership in professional sports will contribute to further growing The Picklr’s presence and reputation.
Jorge Barragan, CEO and Founder of The Picklr, expressed excitement over the partnership, noting the Chaifetz Group’s passion for pickleball and their transformative impact on the sport.
“We are thrilled to welcome Chaifetz Group and the St. Louis Shock to The Picklr family. Their passion for pickleball and experience across a broad range of professional sports assets will be instrumental as we continue to redefine the world’s best pickleball experience. In just 18 short months since founding the franchise, the Chaifetz’ have built the Shock into one of MLP’s flagship teams, and we are pleased to have the confidence of their investment and partner with them on this journey.” – (Jorge Barragan)
Ross Chaifetz added,
“In the world’s fastest-growing sport of pickleball, facility access remains the most important initiative to accelerate the game. Our investment in The Picklr reflects our belief that they offer the highest-quality, most unique player experience in the sport. We are excited to announce this strategic partnership, which aligns perfectly with our mission to expand access to pickleball nationwide.” – (Ross Chaifetz)
News in Brief: Chaifetz Group and The Picklr
Chaifetz Group has made a strategic investment in The Picklr, North America’s fastest-growing indoor pickleball franchise. This move further solidifies the group’s commitment to expanding access to pickleball, adding to their current investments in the St. Louis Shock MLP team, the United Pickleball Association (UPA), and the Dynamic Universal Pickleball Rating System (DUPR).
The Picklr, known for its state-of-the-art indoor facilities, plans to expand from 16 to 120 locations by 2025. Richard and Ross Chaifetz will join The Picklr’s Board of Directors, aligning with the company’s growth and integration efforts with the STL Shock franchise.
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