In a strategic move aimed at enhancing its growth trajectory, Center Court Pickleball Club has named Zachary Lucas as its new vice president of sales and marketing. With a robust background spanning 25 years in the fitness industry, he brings invaluable operational and strategic expertise, having worked with prominent health and wellness brands like APEX Fitness Group and 24 Hour Fitness.
Using Experience in a Growing Market
“I look forward to applying my extensive experience in the health and wellness industry to the pickleball industry, America’s fastest growing sport.” he expressed in a prepared statement. His customer-centric approach, which has driven sales and brand recognition throughout his career, is expected to be a game-changer for the club.
“My journey as a leader in the fitness industry has always been customer centric allowing this approach to authentically drive sales and brand recognition.” – (Zachary Lucas)
Commitment to Elevated Pickleball Experience
Officials at Center Court Pickleball Club emphasized their dedication to enhancing the pickleball experience by providing top-tier amenities that rival high-end gyms and golf clubs, all while remaining welcoming to players of all skill levels.
“We have already seen the impact in our strategic growth as a result of Zach being a part of our corporate team.” remarked Tarl Robinson, founder of Center Court Pickleball Club.
“We are confident that Zach will continue this trajectory of sales while simultaneously heightening customer excellence.” – (Tarl Robinson)
Proven Success in Sales Leadership
Before assuming his current role, Zachary Lucas served as the national sales manager for APEX Fitness Group, a $30 million privately held company known for its state-of-the-art fitness and nutrition programs, reaching over 1,200 health clubs across the nation.
His track record in driving sales and developing successful strategies is anticipated to bolster Center Court’s ambitions in the rapidly expanding pickleball market.
News in Brief: Center Court Pickleball Club
Center Court Pickleball Club has appointed Zachary Lucas as vice president of sales and marketing. With 25 years in fitness, Lucas aims to improve the pickleball experience. Founder Tarl Robinson praised his impact on strategic growth, highlighting a commitment to providing excellent amenities for players of all levels.
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