Picklewood Launches with a Retro Twist: In an exciting development for Seattle’s sports and dining scene, Picklewood, a new pickleball club and restaurant, is set to open its doors in the summer of 2025. Founded in partnership with renowned restaurateur Ethan Stowell, Picklewood promises to be a vibrant club for the community, combining the fun of pickleball with a unique culinary experience.
Pickleball Meets the Elegance of Retro Country Club Style
To create a unique brand that captures the spirit of pickleball and the elegance of a country club, Picklewood teamed up with the Seattle-based agency People People. The agency developed a retro design system inspired by the classic country club style of the 1960s and 1970s.
This resulted in a complete branding package, featuring primary logos, pickleball paddle designs, and additional graphics, all focused on building a memorable and distinctive identity for Picklewood.
Vintage Charm of Picklewood’s New Identity
The newly developed vintage identity perfectly captures the fun spirit of pickleball while blending seamlessly with the pickleball club’s architectural design. The exterior signage and outdoor spaces will show this retro charm, combining modern functionality with a touch of nostalgia.
People People’s design includes a refined color palette, unique patterns, and warm wood finishes, creating a welcoming atmosphere. This design reflects the lively energy of pickleball and the timeless elegance of traditional country clubs, offering a space that feels fresh and familiar.
News in Brief: Picklewood Launches with a Retro Twist
Picklewood, a new pickleball club and restaurant founded in partnership with Ethan Stowell, is set to open in summer 2025 in Seattle. The branding, developed by the agency People People, features a retro design inspired by 1960s and 1970s country club aesthetics.
This includes unique logos and pickleball paddle designs, aiming to reflect the playful spirit of pickleball while also showing a traditional country club feel through a refined color palette and warm finishes.
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