Pickleball in Real Estate: Pickleball, already one of the fastest-growing sports in the U.S., is making waves in industries beyond just sports. As its popularity expands, it’s influencing businesses to adopt the sport as part of their strategies—and real estate is no exception. In Dallas, Rubenstein Partners decided to capitalize on this growing trend by incorporating a pickleball courts into a $20 million redevelopment project aimed at attracting tenants.
The site, a former PepsiCo campus, was transformed with a modern touch. While redesigned lobbies and coffee bars are standard draws, it’s the pickleball court that stands out as a unique amenity. It’s not just about offering a place to play a fun game—pickleball represents community, engagement, and a healthy lifestyle, which fits perfectly into the work-life balance many companies are trying to provide for their employees.
A $20 Million Facelift with Pickleball at its Core
Rubenstein Partners’ renovation of the 27-acre site in Plano, Texas, took the idea of tenant amenities to the next level. The revamped 250,000-square-foot facility now boasts a fitness center, a coffee bar, and a lounge, but the real attention-grabber is the outdoor pickleball courts. These courts symbolize more than just a sport—they’re a nod to how companies today are thinking differently about what can enhance the work environment.
Dallas-based architecture firm GFF led the project, and their design highlights a shift in priorities, making spaces more attractive through experiences. A pickleball court might not have been on any developer’s radar a decade ago, but today, it’s a clever way to boost a property’s value and draw interest in a competitive real estate market. It’s clear that the sports world is crossing over into industries where it’s least expected, and pickleball is at the forefront of that movement.
News in Brief: Pickleball in Real Estate
Pickleball’s surge in popularity is now influencing real estate. Rubenstein Partners integrated outdoor pickleball courts into a $20 million redevelopment of a 27-acre site in Plano, Texas, aimed at attracting tenants. The redesigned property features modern amenities like a fitness center, coffee bar, and lounge, but it’s the pickleball courts that steal the show. This trend highlights how developers are using sports facilities to boost property value and appeal to companies seeking work-life balance for employees. Pickleball is reshaping how real estate developments think about amenities.
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