On Tuesday, February 10, 2026, Charlotte FC revealed its new primary uniform, the Carolina Kit: Crowns Up, designed by adidas for the upcoming Major League Soccer season. The launch reflects the club’s ongoing dedication to its roots and ambition for progress, marking an important moment as the team enters its fifth year.
The new Charlotte FC kit will be available for purchase in person starting Wednesday, February 11 at 11:00 a.m. at the Team Store inside Bank of America Stadium. Fans can also order the kit online through MLSStore.com and adidas.com. Beginning February 12, it will also be offered at various third-party retailers across the Carolinas.
Design Honors Legacy While Looking Ahead
The Carolina Kit: Crowns Up draws inspiration from the original designs introduced in 2022, blending familiarity with a forward-looking style. This new jersey aims to unite supporters by celebrating the club’s foundation while emphasizing the collective, ambitious spirit Charlotte FC plans to carry through the 2026 season. The design showcases the club’s commitment to both tradition and innovation as preparations continue for what is expected to be the team’s biggest campaign yet.
Ally Financial, the club’s founding and lead partner, maintains its position as the primary sponsor featured on the front of the jersey. Additionally, Rugs.com continues as the sleeve sponsor for the third consecutive year, with their logo displayed on the right sleeve, reinforcing strong local and corporate partnerships.
Exclusive Launch Event and Season Kickoff Celebration
To celebrate the new kit, Charlotte FC hosted a special launch event at The Fillmore on the evening of the unveiling. The event included a performance by North Carolina country artist Chris Lane. A limited number of tickets were made available free of charge, giving fans an exclusive opportunity to experience the reveal firsthand.
The team’s first game of the season is scheduled for March 7 at 7:30 p.m., when Charlotte FC will play Austin FC at Bank of America Stadium. Early attendees of this match will receive a limited-edition party shirt sponsored by Ally Financial, continuing the club’s tradition of fan engagement and community excitement.
This new kit represents more than just a uniform; it symbolizes Charlotte FC’s growth, community ties, and optimistic outlook for 2026, as the club strives to build on its foundation and energize its supporters throughout the Carolinas.
