On February 19, 2026, Chicago Fire FC announced a new partnership with Way.com, naming the platform as the Official Parking Partner for all home matches held at Soldier Field. This collaboration aims to simplify the parking experience for fans by enabling pre-booked parking options directly linked to game tickets, enhancing convenience on match days.
Way Offers a Comprehensive Car Service Platform for Fans
Way.com is known as a digital hub for vehicle owners, providing an array of automotive services all in one accessible platform. Through Way’s app or website, Chicago Fire FC supporters can easily locate, reserve, and pay for parking ahead of their arrival at Soldier Field. This service guarantees a smoother arrival experience, eliminating the hassle of searching for parking on game day.
Beyond parking, Way extends its offerings to include insurance comparisons, discounts on car washes, fuel savings, electric vehicle charging deals, and vehicle maintenance services. This broad range of options positions Way as a go-to solution for vehicle owners seeking to manage multiple aspects of car ownership efficiently.
Leadership Expresses Enthusiasm for Enhanced Fan Experience
Goyo Perez, Senior Vice President of Corporate Partnerships at Chicago Fire FC, emphasized the value of the partnership, stating,
“Way brings a modern, fan-friendly approach to parking that aligns with our commitment to elevating the matchday experience.”
He added,
“We’re excited to partner with Way to make parking faster, easier and more convenient for our fans, so they can spend less time searching for a spot and more time cheering on the Fire.”
Supporting Large-Scale Events with Reliable Technology
This exclusive partnership highlights Way’s capability to manage large-scale events by offering technology tailored for dependability, scalability, and ease of use. The solution targets the passionate fanbase in Chicago, ensuring a seamless parking experience during busy match days at Soldier Field.
Fans can access and purchase parking fees through Chicago Fire FC’s official website and mobile app, with the option to buy parking simultaneously with their home match tickets.
About Way and Chicago Fire FC
Way.com serves over 10 million drivers across the United States, providing a leading digital platform designed to simplify and reduce the costs of car ownership. The service equips users to find competitive auto insurance rates, earn cashback on fuel, parking, EV charging, and car washes, and obtain savings on vehicle maintenance through a single application. Thanks to its partnerships with numerous insurance providers, parking companies, and car wash services nationwide, Way delivers both convenience and cost savings to customers.
The Chicago Fire Football Club, founded in 1997 and named in homage to the Great Chicago Fire of 1871, competes in Major League Soccer (MLS). The club has a distinguished history, having won six major domestic titles including the 1998 MLS Cup and multiple Lamar Hunt U.S. Open Cups. With a dedicated youth academy and a professional affiliate team, Chicago Fire II, the club is deeply invested in developing local soccer talent. Training takes place at the $100 million Endeavor Health Performance Center, while official matches are held at Chicago’s iconic Soldier Field.
Looking Ahead to a Better Matchday Experience
This partnership is expected to significantly improve the overall experience for Chicago Fire FC fans by alleviating parking frustrations and ensuring smoother access to the stadium. As fan convenience grows, the collaboration between Chicago Fire FC and Way may serve as a model for future sports venue partnerships centered on technology-driven solutions.
