Getty Images, a leading global creator and distributor of visual content, has confirmed the renewal of its long-term partnership with NASCAR as its Official Photography Partner, a role it has maintained since 2006. This extended agreement ensures Getty Images will continue to provide comprehensive photographic coverage across all NASCAR series, including the NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™.
Exclusive Access and Real-Time Visual Content Coverage
Getty Images’ specialized motorsports photographers will capture high-quality images at every NASCAR race and event, benefiting from exclusive access that allows for behind-the-scenes shots. The dedicated motorsports team will supply rights-cleared imagery in near real-time throughout each race weekend, enabling NASCAR and its partners to instantly obtain content for broadcast, digital platforms, commercial projects, and editorial use.
Diverse Editorial Productions Beyond Race Days
In addition to live race coverage, Getty Images will create creative editorial assets, such as official driver portraits and visuals from NASCAR’s broader schedule of events. All of these materials will be made available solely through gettyimages.com, providing a centralized and authoritative resource for partners across the sport to access NASCAR photography.
Extensive NASCAR Visual Archives Highlight Partnership Depth
The Getty Images motorsport collection includes approximately 190,000 NASCAR-owned assets alongside 1.2 million images captured by Getty’s sports photographers. This vast archive features historic collections such as the ISC Archives, Racing One, and Dozier Mobley, representing one of the most comprehensive visual records of NASCAR history from its origins to present day.
Significance of the Continued Collaboration
Michael Heiman, Vice President of Global Sport at Getty Images, emphasized the partnership’s importance:
“For nearly two decades, Getty Images has played a central role in how NASCAR is documented, remembered, and shared.”
He added,
“As NASCAR continues its investment in elevating the fan experience, we are proud to support those ambitions by delivering industry-leading imaging solutions that brings every moment on and off the track to life. Our world-class visual content, delivered in near-real time through our unmatched distribution platform, empowers NASCAR and its partners to enhance their storytelling as they continue to grow the sport and achieve their strategic goals.”
This renewal reflects Getty Images’ persistent commitment to providing authoritative visual storytelling that supports NASCAR’s growth and fan engagement. By maintaining this exclusive partnership, both organizations ensure that NASCAR’s dynamic racing moments and rich history remain accessible to fans, media, and partners worldwide.
