NASCAR has officially unveiled the NASCAR Local Racing Series Powered by O’Reilly Auto Parts, a rebranding of its grassroots racing platform aimed at highlighting the importance of short tracks in communities across the United States and Canada. This new iteration focuses on showcasing competitive racing at the local level, emphasizing the deep connection between hometown tracks and their fans.
Renewed Focus on Community-Based Racing
Previously named the NASCAR Weekly Series, the NASCAR Local Racing Series Powered by O’Reilly Auto Parts is designed to present grassroots racing in a clearer and more accessible way for fans, partners, and communities. The initiative reinforces NASCAR’s ongoing dedication to supporting local drivers and tracks that form the bedrock of the sport. This refreshed identity aims to better reflect the vital role these venues play in nurturing emerging talent and fostering community pride.
Local short tracks are the heartbeat of NASCAR — they’re where raw talent is developed, hard-nosed competition is on full display, and the next generation of stars earns its stripes,
said Joey Dennewitz, Managing Director of NASCAR Regional.
Week after week, these drivers compete in intense, high-level racing environments that demand skill, resilience, and respect for the craft. The NASCAR Local Racing Series Powered by O’Reilly Auto Parts captures the authenticity, toughness, and community pride that define grassroots racing, while presenting it in a way that is clearer and more accessible for fans and partners alike. This platform celebrates the tracks and communities where racing isn’t just something you watch — it’s something you live.
O’Reilly Auto Parts Deepens Commitment to NASCAR
O’Reilly Auto Parts has been named the exclusive entitlement partner of the NASCAR Local Racing Series, enhancing its established relationship with NASCAR, which already includes the sponsorship of the NASCAR O’Reilly Auto Parts Series. This partnership reflects O’Reilly’s ongoing dedication to supporting racers and fans at all levels of the sport.
O’Reilly Auto Parts has a deep-rooted passion in providing excellent customer service and helping customers keep their cars in great condition, whether it’s in local racing or regular commuters,
said Hugo Sanchez, Vice President of Marketing and Advertising at O’Reilly Auto Parts.
From local short tracks to the NASCAR O’Reilly Auto Parts Series and throughout the country, our commitment to NASCAR fans and our customers spans the full spectrum. Powering the NASCAR Local Racing Series allows us to continue supporting racers, teams, and local communities.
Additional Support for Local Tracks Through Partnerships
Alongside O’Reilly Auto Parts, Grizzly Nicotine Pouches, a brand of American Snuff Company, will contribute as a significant partner within the NASCAR Local Racing Series. Their involvement includes sponsorship signage and marketing activations tailored to local markets, reinforcing support for local racing venues across North America.
Grassroots Racing as a Foundation for Driver Development
The NASCAR Local Racing Series Powered by O’Reilly Auto Parts will keep sanctioning weekly events at tracks all over North America, continuing its role as a fundamental entry point for aspiring drivers. This local circuit remains a crucial part of NASCAR’s broader driver development system, offering young racers the opportunity to gain experience and exposure. Fans can follow these races throughout the season via FloRacing, making it easier to stay connected with grassroots competition.
