Hiami Hooch, a rising name in flavored spirits and ready-to-drink cocktails, has secured the primary sponsorship of Kyle Sieg’s No. 28 Chevrolet for RSS Racing. This sponsorship will debut at the United Rentals 300, held on February 14, 2026, at the Daytona International Speedway, highlighting a vibrant partnership that blends dynamic racing with bold brand energy.
Introducing Hiami Hooch’s Distinctive Appeal
Hiami Hooch is crafted for those who embrace excitement and self-expression. Known for its eye-catching packaging and spirited flavors, the brand aims to embody a lifestyle marked by confidence and thrill-seeking. With NASCAR’s passionate and loyal fanbase, Hiami Hooch finds an ideal audience that values living boldly and celebrating every moment on and off the track.
Kyle Sieg’s Rising Journey in NASCAR
Entering the 2026 season, Kyle Sieg stands out as one of NASCAR’s most promising young talents. Backed by a strong family racing heritage, Sieg combines veteran-level focus with the ambition of a breakout competitor. His persistence and skill perfectly mirror Hiami Hooch’s ethos of pushing beyond limits and embracing bold challenges.
RSS Racing’s Forward Momentum with Chevrolet and Haas Alliance
RSS Racing continues to build on its reputation for tenacity and competitive spirit. For 2026, the team has transitioned to Chevrolet as their manufacturer, while maintaining a technical alliance with a Haas factory-supported program. This collaboration enhances their engineering capabilities, chassis support, and data access, boosting performance prospects—particularly on superspeedway circuits like Daytona.
The Partnership’s Foundation in Shared Values and Ambition
Hiami Hooch and RSS Racing have forged a connection rooted in family pride, hard work, and independent drive. Both entities emphasize a strong work ethic and dedication to their craft. The partnership promises to bring more than just sponsorship: it will feature special giveaways, unique merchandise, and an eye-catching paint scheme that honors their origins and future ambitions. Together, they demonstrate the impact family-first, independent brands can have on a national racing stage.
“— RSS Racing —”
